Marshall McLuhan

As soon as the mass media appeared, many of the scholarly researchers brought advanced theories on popular culture. Thesis emerged and each one was a probe to give an in-depth understanding of the audience reactions to media texts and cultural artifacts. This essay will attempt to comparing and contrasting the Frankfurt School and the Birmingham School, two key theories that helped unlock and unveil structural codes of media texts. Both schools, shaped by particular historical conditions,…

INTRODUCTION Media is the most powerful tool to disseminate any information among the target audiences. It plays an important role not only in transferring information but also in moulding the people’s perception about a particular subject and it has power to tell viewers about what should or what should not be a reality. Cinema as a part of media plays a vital role in shaping a society. Cinema is like an art which act as a reflector of society and further it reflects the society. There are so…

Today, with all of our advanced technology, the media influences people’s lives more than ever. With more access to the media it makes it easier to spread in support for animal’s rights. Whether it be the television, the radio, magazines, Internet, or even the newspapers, the media has a huge impact on lives around the world. In the last fifty years or so alone the media has in some way or form shaped just about every aspect of people’s lives. The power of media can help spread awareness all…

The media effects theory we studied this week was uses and gratifications. The uses and gratifications approach assumes that individual differences among audience members cause each person to seek out different messages, use those messages differently, and respond to them uniquely (Bryant, Thompson, and Finklea, p.122, 2013). My definition of uses and gratifications is that people use various forms of media for different things that they react to in their own way. Uses and gratifications is a…

In this piece, Bimber shares his theory of how changes in the cost, structure and accessibility of information lead to changes in the political system. He describes three information regimes that existed before the current one. The first involved the creation of the U.S. Postal Service and the American newspaper industry. This allowed the national flow of political information which was impossible before. These changes also led to the creation of national political parties. During the second…

The Reason Realistic Representation is a Crucial Part of a Healthy Perspective. I. Media Representation has a heavy influence on its spectators. A. What is shown on our screens be it television, computer or mobile devices from day to day has influenced our view of the world as well as our view of the people with whom we share the world. B. The doll test is prime example: The question was asked, “Show me the child who has the skin color you want as your own." 30.56% of the black children studied…

People do not like being manipulated, told what to do, or how to think. However, without realizing it, people are being manipulated, told what do to, and how to think by the mass media in their day to day lives. The mass media has become a part of society’s everyday life, almost everyone, if not everyone, has access to the media through television, films, radio, and through the internet. Since everyone has daily access to the media, it influences the way people think. However, the media uses…

Assignment - Chapters Three and Four Part I - Discuss the "nature versus nurture" argument and provide support for each aspect of the controversy. Nature refers to our genes and our heredity factors are influential in our character make up. This can range from our physical appearance and personality. Some examples of inherited genes are height, color of eyes /skin, learning and some disabilities, diseases and athletic ability. While personality is how a person thinks and feels (emotion),…

Regional perspectives historically influence many different aspects of the community. Typically, they are used to express certain attitudes, concerns, and ideals to ultimately translate to the public and therefore create visions and attitudes, that lead to plenty of opinion. However, what many do not realize is that these perspectives are the core to the judgement that will make up future actions and or behaviors. Media for instance, is a heavily influenced field that as much as many networks…

1. What area of journalism or communication studies do you find particularly interesting and think you would enjoy learning more about? (simple statement) The area of communications that I find particularly interesting is mass media, and it’s role in developing opinions on disenfranchised groups of people and their struggles, especially the first nations. 2. Why do you find this topic interesting and important? (500 words) There are many interesting aspects of this, like what kinds of…