Marketing

Marketing is definitely an important aspect of a business and without marketing; it would not be possible for the company to reach the potential customers regarding the services and products offered by them. Furthermore, without customers knowing about the certain beneficial features of the product, the manufacturing of such products will be valueless. This is the reason marketing plan plays such an important role within businesses (Leigh Anthony, 2014). Planning how an organization is going to…

In the modern business scenario, marketing is considered key to the growth and profitability of any brand. Most of the big brands that we know of as highly successful have used their marketing strategies successfully to influence and attract their customers and it is their marketing and advertising which is chiefly behind their success. Apart from market penetration and positioning, there are many more things which come under marketing and are essential to make a brand successful. Ignoring or…

INCREDIBLE PAY-PER-CLICK MARKETING FOR INCREDIBLE ROI What is Pay-Per-Click marketing? PPC or pay-per-click is also known as ‘paid search’ marketing. In this form of digital advertising, you pay the fees to the publisher only when a user clicks your advert. Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the…

5. Implications (a) Direct Marketing Due to the way direct marketing strategies and activities are carried out, this strategy tends to invade into people's data and information privacy. Or to be more precise, their targeted or current and existing customers of their goods and services. Moreover these direct marketers or to be more precise the strategies of direct marketing has also interfered into people's private timing and duties. According to O’Malley, Patterson and Evans 's study (as cited…

Introduction: Public marketing campaigns involves a range of methods and techniques that inform people and influence their attitudes. Whether through print, broadcast media, publications, focus groups discussions or campaigns, successful communications rests on clarity of messages and effective mechanisms for disseminating them. However, the importance of setting objectives cannot be overstated. Similarly, Drucker (1990) supported the point that public organization can achieve result in spite…

know. Buzz marketing is a technique that focuses on maximizing word-of-mouth, whether that is through conversations among consumers ' family and friends or larger scale discussions on social media platforms. Some examples of word of mouth are consumers sharing their experiences with one another by telling others the restaurant where they ate lunch, the movie they saw over the weekend, and the computer they just bought. Many executives lack the knowledge of how to orchestrate a marketing…

. Identify your product. What type of product is it? Who typically uses it? My product is a bottled marinara sauce (tomato sauce, with no meat). Marinara is a food product, or perhaps it might be thought of as a condiment, typically used on Italian pasta dishes. As for who typically uses it, I'd say everyone should use it. However, some people are weird and don't like pasta...so, they don't use it. Therefore, the customer is someone who likes marinara sauce, but doesn't want to take the time…

In the traditional marketing methods, companies often need to invest much money in media promotion. These ways of marketing are too rigid to get the satisfactory results, therefore with the development of the Internet in recent years, viral marketing has been produced. Compare to the traditional marketing methods, viral marketing won the favor of many enterprises with its lower cost and wider spread. The rest structure of the paper is presented as follows. The second section presents the…

money is the main objective. But at what cost? Would you sell something that could end up harming millions? Fast food companies will do anything and everything to attract costumers as well as keep them wanting more Karen Showalter’s “Junk Food Marketing to Kids” describes how frustrating it is for parents to have their children eat healthy. One thing she writes about is how junk food is advertised everywhere including schools. As stated by Upstream Public Health,“Ads can be seen in cafeterias,…

Xiaomi Inc. is the world’s 4th largest producer of smartphone in the world after Samsung, Apple and Huawei with over 5000 employees worldwide (IDC, 2015). Xiaomi Inc. was established in 2010 and has it’s headquarter based in Beijing, China. As of December 2014, Xiaomi has achieved the status of the most valuable technology start-up in the world after it successfully secured US$1.1 billion investment with a company valuation of US$ 45 billion (Shih, 2014). Xiaomi has provided the market with…