Marketing research

Introduction Plants and pollinators have co-evolved characteristics and features that enable them greater success in interactions. This mutualistic relationship between the two allows the plant to benefit from the attraction of a specific pollinator species, to hopefully ensure its reproductive success is carried out. This is achieved by the pollinator physically moving the pollen from one flower to another. The pollinator itself will benefit from its interaction with the plant species, as it…

5 Most Common Face Washing Mistakes Overview The face lies at the heartthrob of your image: it is your front office. This is why you should accord it nothing but the very best of care. Now, caring for the face does not only encompass hitting it with the most expensive cosmetics. It also involves washing it correctly. You may underestimate the impact of washing on you face, but it is strong enough to sabotage all the effects your miracle products are supposed to give you. This is especially so if…

Strategic management is the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objectives (Fred, 2011, p. 6). The researcher examined the present condition of market trends and the strategies adopted by a company that is world renowned as a premium leader in cosmetic brands. Pursuant to this examination, the researcher has chosen the world’s leading cosmetics company, L’Oréal as a case study. The aim is to have a…

The marketing concept is the knowledge that a business should endeavor to fulfill the necessities of patrons and to accomplish the business's objectives. The “4P’s” are Product (a produce, amenity, or concept to please the shopper's desires), Price (the quantity of currency estimated, or provided for the expense of an item), Promotion (the expansion of a merchandise, or perspective through advertising), and Place (a method of delivering the commodities to the buyer). The “4P’s” are components of…

In this article, Kashmir Hill attempts to educate the public on Target’s information-gathering methods and algorithms. The article begins by informing the reader that companies and retailers research their customers to induce purchases via coupons and “exclusive” offers, and thus increased revenue. Next, Hill defers to the New York Times’ Charles Duhigg editorial to explain how Target pinpoints its advertising. These advertisements are accomplished by a “Guest ID number” linked to a customer’s…

ADVERTISEMENTS: Advertisements generally focus on consumer behaviour, thereby creating plans that reflect purchase process. It is generally a form of paid communication of firms and other organizations which is directed towards consumers and the broader society. TV and radio ads, bill boards, paid spaces in the press and other means are used to spread key messages about products, brands, brand values, and identities. NEED FOR ADVERTISEMENTS: Advertising follows logically after listening to…

FUND-RAISING AND PARTNERSHIPS This is an important section that you should pay attention to when you organize a Spelling Bee competition. In order to hold a successful event, you will need to estimate how much your event will cost. While having a meeting with the members of the committee, you should discuss over the overall budget that you might need to organize this competition. That being said, it will be easier for you to find the potential donors, sponsors, and partners for your event.…

service most frequently. For new businesses, it is important to gain knowledge about the target audience and its characteristics. The acquired information could be used to define the right market segments and then reach them through appropriate marketing campaigns. The burn rate is the amount of cash flow that a company needs each month to continue operations.…

RESEARCH METHODOLOGY OBJECTIVE OF THE STUDY Objective One: To analyze the marketing strategies of ITC Limited used to market their personal care products in extremely competitive environment of industry. Objective Two: To study and analyse the factors influencing a customer to buy personal care products in competitive environment of industry. Objective Three: To identify the customer perception with respect to features required in their personal care products. SCOPE OF THE STUDY The study…

Research methods are a broad term. While methods of data collection and data analysis represent the core of research methods, the focus of the research is to collect data that can test both dependent and independent variables (Cresswell, 2008). The nature of the dependent variable (social media) in the hypothesis dictates the methodology and design for this perspective study. Therefore, the researcher is proposing an exploratory research to fully expose the potential and conceptual distinctions…