Marketing management

Marketing –Decision Making. It’s a dream of every business to reach to unlimited customers. Customers who will be a profit making pillar of the business. This dream takes about 75% of planning time. But it all lies within the scope of “marketing”. Marketing, in its simple, definitive form, is setting strategies that will aid in reaching to potential customers to increase profitability. It becomes so difficult to make decisions that will influence marketing in whichever business one is involved…

has came into existence. He has done his MBA (Marketing) from BK School of Management, Ahmedabad. He has a wide experience of 12 years in managing business development encompassing sales, marketing, client relationship management and team management. He has worked with Reliance capital, Kotak Mahindra Bank and IDBI Bank.  Ravindran Nambiar (Co-founder & Chief Marketing Officer): He takes the decision regarding overall business strategies, marketing, network tie-ups, client acquisition &…

building lasting relationships with clients as well as persistence and tenacity. The sales force should be able to overcome rejection and handle sales objectives bravely thus bounce back and close the sale. The expertise and knowledge of marketing should make a marketing executive innovative and flexible and experience makes them realistic and goal-driven. Technology has change the way recruitment and selection of personnel is done in organizations. There are various career hosting sites where…

facilitate marketing. Thus, not only the level of service standards related to restaurant effectiveness, reputation, also related survival and progress of the Restaurant. To make people satisfied with the product, not only we are required to provide consumers with quality products, must also be in line with the quality of service and customer service. However, the service personnel work is done by the service, to do this work, the catering industry need for standardization of marketing, namely…

purchases, made online lead management essential for every small business. However, while leads are critical and play a vital role in prospect sales, the website design of a lead generation is essential for lead to sale conversion. Every business needs a potential lead management in order to generate business and convert leads to sales to get brand recognition. In order for any small business to get leads and convert them into sales they need to follow lead management basics. Let’s see what the…

INCREDIBLE PAY-PER-CLICK MARKETING FOR INCREDIBLE ROI What is Pay-Per-Click marketing? PPC or pay-per-click is also known as ‘paid search’ marketing. In this form of digital advertising, you pay the fees to the publisher only when a user clicks your advert. Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the…

commerce and marketing. I will address this gap in the research literature by following current literatures in the field of online marketing and business. After review previous research literatures in the area of entrepreneurship and trade, marketing, management, science and technology, few pertinent observations be able to be identified and described in this research. These observations are encompassed the problems as the influences of internet on worldwide trade, entrepreneurship and…

one of the most effective concepts of the marketing framework used in marketing. They are used to help the company progress as a whole and also ultimately improve the market exchange of the company. In chapter six and nine of the book, “MM4” by Dawn Iacobucci, Iacobucci focuses on two aspects of the 4Ps, products and pricing. Each concept is thoroughly examined and proven to be effective in marketing management. One of the main focuses of marketing management is to satisfy the customer, the…

conflict management and resolution, as well as concentrating on the structural culture will enhance organizational communication while improving the personal communication skills of the organizational participants. Communication is the foundation of the "new" customer and market focused marketing efforts, state Tom Duncan and Sandra E. Moriarty in "A Communication-Based Marketing Model for Managing Relationships." In the article, published in the April 1998 issue of the Journal of Marketing,…

1. FORWARD NIRVANA BOX is dedicated a team of entrepreneurs, investors, nutritionist, analyst and farmers dedicated to creating a better world to live in by providing a service that enables you to taste food from across the globe at the touch of a button. It’s a health & lifestyle company with an unique concept of subscription box model selling varieties of boxes containing organic, imported and exotic fresh produce & groceries from across the world. In future, it won’t limit itself to only…