Marketing management

Marketing is learnt through business studies, as students learn how to become successful in business. In the article Marketing Skills Every Business Owner Should Master by Sujam Patel explains what type of marketing skills make businesses successful like creating a video advertisement to influence customers to buy products. However, using video ads is effective…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

BSBMKG414 Undertake marketing activities Assessment Task 2: Plan marketing activities In this assignment I would like to discusson BBQfun Company which locates in Australia. BBQfun is one of the leading retailer for outdoor-lifestyle, with its two stores in Brisbane and Gold Cost, Australia. The company offer BBQ accessories and outdoor furniture products. It was established in 2009 which offered an extensive product range. It was also incorporated with both local and imported goods.According…

new emergence of many social media platforms that were not around years before (Fontein, 2016). A Social Media Director is someone who is in charge of all the social media marketing and advertising that takes place within a company (Kruse, 2016). This individual sets many of the plans and goals of the business’s online marketing, manages content, and works to increase leads and sales (Kruse, 2016). More specifically, the Social Media Director develops brands awareness and through that attempts…

real-world place) (Argenti p.71). However, the weaknesses of SLT’s corporate culture could be that the ready to drink tea could have received its huge success in the initial days if the company could have adopted traditional ways of advertising and marketing its products. They could have done corporate advertising by creating awareness about its product as well as by mentioning the health benefits of the sweet iced tea from grandma’s kitchen. Building media relations would have made their…

What is marketing? When most people think of marketing they normally think of the trading and selling of goods and services. Holdford defines marketing as “a process of problem solving, in which marketers attempt to identify and meet the needs of customers.” Marketing is the exchanges of people in which something of value is traded for the purpose of satisfying needs and wants. There are four key elements of marketing: people, value, needs/wants, and exchange. The functions of marketing include…

role of the culture in the localization or standardization of a marketing strategy including the exact marketing mix elements in each market. Furthermore, the research that needs to be carried out must include language differences, product distributions, retail structures, climates, and several cultural features such as color, history, restrictions, religion, education, and politics. Although, there are several international marketing strategies that have emerged within standardization and…

Tiny Modular Home Co. will offer a house that is meant to be bought in sections and connected by a professional installer to become a permanent home. The target market (16 Lodish) of the business would focus on producing sales with young people, senior citizens, and regions that show a higher interest in tiny homes statistically. With this in mind, there will be several variations of modular homes that can be viewed and purchased. But, customers primarily are expected to customize their home…

the impact of country of origin on Lebanese consumers. Journal of Product & Brand Management, 19(4), 261-275. Chao, A., & Schor, J. B. (1998). Empirical tests of status consumption: Evidence from women's cosmetics. Journal of Economic Psychology, 19(1), 107-131. Van Trijp, H. C., Hoyer, W. D., & Inman, J. J. (1996). Why switch? Product category: level explanations for true variety-seeking behavior. Journal of Marketing Research, 281-292. Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects…

4Ps of Marketing Every well-designed marketing strategy addresses the 4P 's of Marketing. These are Product, Promotion, Place, and Price. Each of these concepts is unique and occupies its own particular place in our comprehensive marketing equation. You must consider each when determining your marketing mix. Product The product variable encompasses equal elements of design, product lifecycle, and brand equity. A good example of these product elements are smart phones and other electronic…