Malaysia

The product offered by Cathay Pacific consists of various components, such as the cabin, and inflight entertainment. Cathay Pacific flight cabins feature various travel classes, such as first class, business class, premium economy class and economy class, priced at different price levels targeting different customers/ market segments. Nine first class seats are available on the Boeing 777-300ERs, making it a very exclusive service to travellers. Decorated with fine leather and a burgundy carpet…

1. The PESTLE framework is used to understand the political, economic, social, technological, legal and environmental forces affecting an industry and its incumbent organizations: • Political: Singapore Airline is the national air carrier for the company and it represent the country by carrying its national flag thus if the country has any national political problem will have a major impact on the operation of the airline industrial. • Economic: The major effect on Airline business is Fuel and…

Virgin Airline Strategy Management Project Virgin Airline is now the second largest long-haul international airline in the United Kingdom. Virgin Airline is renowned for its consistent high-quality service and innovative ideas, focusing on the comfort and feelings of passengers while on a plane. Routes throughout the world’s major cities. This paper analyzes the general environment and industry environment of Virgin Airline by using PESTEL, Porter’s “Five Forces Model” and SWOT, taking Virgin…

Challenges of INDIGO airlines ➢ Issue: The growth and expansion strategy of INDIGO airlines, the rapid growth of INDIGO airlines led to the scorching report to the Directorate General of Civil Aviation (DGCA) .In 2012, INDIGO airlines have made a large order of airbus in commercial aviation history. ➢ Solution: India is one of the fastest growing countries in aviation industry. The INDIGO airlines is the most successful airlines due to its operational efficiency, it took a different approach to…

STRATEGIC ANALYSIS OF EMIRATES A CASE STUDY EMIRATES: STRATEGIC ANALYSIS 1) INTRODUCTION: It all caught pace in 1985. The time was the foundational flight of what was ordained to be converted into Middle East’s largest and principal Airline i.e. Emirates. This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section…

country such as Malaysia for the reason that the chosen variables will also give an effect to the stock…

Recently, Tun Dr. Mahathir’s the ‘Malay Dilemma’ has become the ‘Malaysian Dilemma’. First of all, the definition of dilemma is a situation in which a difficult choice has to be made between two or more alternatives. In 12th February 2015, Tun Dr Mahathir Mohammad gave a forum about ‘The Malaysian Dilemma’ organized by Center For A Better Tomorrow (CENBET). Tun Dr Mahathir Mohammad started his speech by giving the definition of ‘Dilemma’. He said that "The problem with dilemma is, if you do it…

1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…

INTRODUCTION: India is one of the developing countries in the world. Aviation in India is one of the major economic factors, and aviation industry is enormously growing day by day. Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services. IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with…

o The location of the airline is an advantage since its geographical location is in the UAE, which is considered one of the countries that act as a “crossroad between east and west”. o The airline company has a lot of internationally recognized sponsorships; this provides good branding and visibility. Example: Etihad Airways is the sponsor of Manchester City F.C. and has won many awards such as World’s Leading Airline in 2016. ("Etihad Airways", 2017) o Etihad Airways is considered as a…