Malaysia Airlines

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  • Cathay Pacific Case Study

    Pacific is the largest airline of Hong Kong. The airline flies passenger and cargo to 200 destinations in 52 countries worldwide. Including: Los Angeles, London, France, Abu Dhabi, Amsterdam, Beijing, Dubai, Frankfurt, Mexico City and Miami. The airline was founded on 24 September 1946 by Australian Sydney H. de Kantzow and American Roy C. Farrell. Cathay Pacific is known for making the first ever non stop transpolar flight over the north pole. The company is the third largest airline in the…

    Words: 746 - Pages: 3
  • Air Mauritius Case Study

    Mauritius is the national airline of Mauritius which was Established in 1967 by British Overview Airways Cooperation (BOAC) and Air France. Air Mauritius has its headquarters in Port Louis the capital of Mauritius and Its hub is based in Sir Seewoosagur Ramgoolam International Airport. It runs a frequent flyer package known as the KESTRELFLYER. Members of this programme are given a unique membership number thereby opening an account where accumulated miles are recorded. The airline offers…

    Words: 1601 - Pages: 7
  • Strengths And Weaknesses Of Singapore Airlines

    Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

    Words: 2071 - Pages: 9
  • Porter's Strategic Analysis Of MAS Airlines

    will assist MAS airline in analysing level of competition in airline industry and business strategy development. These 5 forces are: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and rivalry among competing firms. Figure 3.0 at above represent the framework of Porter Five Forces Model. The five forces model of competition expands the arena for competitive analysis. By using Porter Five Force Model, MAS airlines will be able to…

    Words: 1270 - Pages: 6
  • Kangaroo Route Case Study

    Young and I were responsible for the Asian market. In terms of the Kangaroo route, we connected the flights from Singapore to Europe, Australia, and other Asian regions. First and for most, we had set our home base in Singapore; simply because Singapore airport is the second busiest international passenger airport. In addition, the geographic location is in the middle of Indian ocean and South China sea. In other word, it is closer to Australia. Hence, the routes we in charged included Singapore…

    Words: 1034 - Pages: 5
  • Positive And Negative Impact On Team Performance

    Explain two different leadership styles and its positive and negative impact on team performance. Outline the leadership style of Tim Clark and Goh Choong phong and its positive results on their airlines?(criteria 1.2) 1. Autocratic leadership style The autocratic leaders follow close supervision of the employees. The strict performances standards are set by the autocratic leaders are clear directions are provided to the employees for fulfilling the task. The employees will not be able to…

    Words: 979 - Pages: 4
  • Singapore Airlines Limited: Case Study: Singapore Airlines

    Singapore Airlines Limited (SIA; C6L; SGX) is the airline company of Singapore that operates from its hub at Changi Airport and offers aremarkable customer service. SIA is considered as a Singaporean national symbol and icon and It has a strong effect in East Asia, Southeast Asia, South Asia and Oceania. Singapore Airlines is the flag carrier that operates the world’s largest passenger aircraft Airbus A380 first time in the history. SIA also has many air-line-related subsidiaries, such as…

    Words: 1103 - Pages: 5
  • Case Study Of Cathay Pacific Airline

    Cathay Pacific Airline was founded in 1946, standing with their vision: To become the world’s best airline wouldn’t be achievable without the commitment of our people (, 2015). Cathay Pacific Airline then named as Cathay Pacific Airways, and becomes one of the world’s leading airlines (, 2015). To maintain this position, the commitment of employees becomes to be the origin issue, where job satisfaction helps to determine the degree of commitment of…

    Words: 1228 - Pages: 5
  • Delta Airline Tickets Advantages

    Delta airlines are very beneficial for passengers who look for the flight tickets very affordable price. Passengers who are very much into business affairs and so they travel a lot, for them, it is very beneficial to make the booking with Delta airlines. All the facilities that the airline usually offers for the premium class are also offered for the economical class. Passengers can avail the facility and enjoy the journey to the fullest without any inconvenience caused. In the situations where…

    Words: 753 - Pages: 4
  • Singapore Airlines Recruitment Analysis

    Regularly ranked among the world's best airlines, the focus of Singapore Airlines (SIA) can be summed up in one word – customer. The world of aviation is notoriously competitive, and with pressure growing from upstart budget carriers as well as fast-growing full-service airlines such as Qatar Airways and Emirates, premium carriers like SIA are seeing margins squeezed. Because of the inherent characteristics of the service industry, for firms like Singapore Airlines, customer-facing staff are…

    Words: 1073 - Pages: 5
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