Malaysia Airlines

In the section, is to be explained about applying the four Ps of product, place, price, and promotion into our airline. To introduce the correct marketing mix, the product has to be attractive, the price need to affordable, the place needs to be strategic, and the promotion need to be successful. 3.1 Product SEV AIR has a mixed fleet of ATR72 and Airbuses. It is important to maintain a good and competitive reputation in the industry by keeping up to date with new and bigger aircrafts. The…

the big question is why passengers chose either Lufthansa or Ryanair and what product offerings each airline serves. This research paper will focus on the five key product features discussed by Doganis in order to analyze and conclude how these two airlines differentiate their services. Methodology For the comparison regarding airline product offering, the two predominant, competing airlines in Europe have been chosen: Lufthansa and Ryanair. While Lufthansa is a full-service network carrier…

In the recent history of aviation there were few significant accidents directly connected to pilots mental health: Germanwings Flight 9525, LAM Mozambique Airlines Flight 470 and missing Malaysia Airlines Flight 370 possibly being one of them. Although an intentional crashing of an aircraft in rare and uncommon— according to National Transportation Safety Board (NTSB) data base from 2003-2012 there were 2,758 fatal aviation accidents out of which only 8 were aircraft-assisted suicides (1) — it…

and have been in operation since 2004 as the LCC (low-cost-carrier) of Singapore Airline. The Tiger Airline's 49% share held by Singapore Airline, 16% held by Irelandia Investment Ltd, 24% held by Indigo Partners, and 11% held by Temasek (Poon and Waring, 2010). Tigerair business model is based on LCC that is intended to remain low operational cost, operational simplicity, and maintain better positioning. The airline have been generating revenues through the stipulation of additional products…

Air Asia is the biggest airline company in Malaysia which have fleet size and destination. According to the history of Air Asia in Jump Start Malaysia: The Air Asia Definitive Guide to Malaysia, Truly Asia, the company established in year 1993 and begins to operate since 1996 to present. It was founded by government owned conglomerate; DRB Hicom. Unfortunately, in 2001, the company was heavily in debt. It was then bought by the former Time Warner executive; Tony Fernandes who owned the Tune Air…

The airline industry has grown modernization over the last few years. In the past, there were very few airlines operating across the world. Every airlines in the world need to have right leadership and strong management team to succeed in the air transport industry. To achieve objectives and mission, Top level management need to have the best strategy during setting overall goals and to assess whether the objectives are being met. They also need to acknowledge entire management team and…

1.1Discuss the range of decisions to be taken. The first type of decisions that need to be taken are structured decisions, for Air Asia is a low-cost airline based in Malaysia. The slogan of Air Asia is “Now everyone can fly”. It is an example of structured decision due to the plainly characterized and no space for elucidation and is essential to settle on organized choice so that organization misfortune or negative association advancement can be averted. The strategic level will take…

Southwest Airlines Student’s Name University Affiliation Date Southwest Airlines After its inception in 1967, Southwest Airlines has grown tremendously to become one of America’s biggest airlines. As a young company, Southwest Airlines focused mostly on the families and leisure travelers are the main pool of customers. Over the last fifteen years, it has shifted its focus to incorporate the business travelers and other tourists. After creating a good relationship with its clients, it…

industry is enormously growing day by day. Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services. IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with cheaper fares when compared to the other airlines. IndiGo provides low fares, as the airline tries to minimize its cost factors and…

of the airline is an advantage since its geographical location is in the UAE, which is considered one of the countries that act as a “crossroad between east and west”. o The airline company has a lot of internationally recognized sponsorships; this provides good branding and visibility. Example: Etihad Airways is the sponsor of Manchester City F.C. and has won many awards such as World’s Leading Airline in 2016. ("Etihad Airways", 2017) o Etihad Airways is considered as a profitable airline…