Malaysia Airlines

of the brand 1.1 Introduction Founded in 1947 as Air Ceylon, Sri Lankan Airlines is the national airline in Sri Lanka. It’s based at the Bandaranaike International. Sri Lankan Airline is a member of IATA and ICAO, flying over 34 destinations around the world and it is managed by the Sri Lankan government. The airline has a strong geographical presence in Asia and Europe. From its inception in 1947, Sri Lankan airline has come a long way. It has diversified and expands their offerings to…

Delta airlines are very beneficial for passengers who look for the flight tickets very affordable price. Passengers who are very much into business affairs and so they travel a lot, for them, it is very beneficial to make the booking with Delta airlines. All the facilities that the airline usually offers for the premium class are also offered for the economical class. Passengers can avail the facility and enjoy the journey to the fullest without any inconvenience caused. In the situations where…

INTRODUCTION Air India was launched as a private airline in 1932 under the name of Tata Airlines by industrialist J. R. D. Tata. It was the only national carrier which flew in various international destinations at that time. In 1946, Tata Airlines became a public limited company under the name of Air India. Since then, Air India has been a source of national pride because it is regarded as one of the finest airlines which is at par with the leading airlines like Pan Am and British Airways. Air…

Regularly ranked among the world's best airlines, the focus of Singapore Airlines (SIA) can be summed up in one word – customer. The world of aviation is notoriously competitive, and with pressure growing from upstart budget carriers as well as fast-growing full-service airlines such as Qatar Airways and Emirates, premium carriers like SIA are seeing margins squeezed. Because of the inherent characteristics of the service industry, for firms like Singapore Airlines, customer-facing staff are…

Singapore Airlines (SIA) was founded back in 1947 and was formerly known as Malayan Airways Limited. The airline has grown and is now widely known among many Singaporeans and others around the world. Currently, Singapore Airlines has a total of 111 fleets flying to 64 different destinations (Singapore Airlines, 2016). One of its closest competitors, Cathay Pacific (CP) has been in the industry since 1946 and has a total of 145 fleets flying up to 70 different destinations(Cathay Pacific, 2016).…

STUDY EMIRATES: STRATEGIC ANALYSIS 1) INTRODUCTION: It all caught pace in 1985. The time was the foundational flight of what was ordained to be converted into Middle East’s largest and principal Airline i.e. Emirates. This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section of the paper deals with the competitive…

Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

Explain two different leadership styles and its positive and negative impact on team performance. Outline the leadership style of Tim Clark and Goh Choong phong and its positive results on their airlines?(criteria 1.2) 1. Autocratic leadership style The autocratic leaders follow close supervision of the employees. The strict performances standards are set by the autocratic leaders are clear directions are provided to the employees for fulfilling the task. The employees will not be able to…

Young and I were responsible for the Asian market. In terms of the Kangaroo route, we connected the flights from Singapore to Europe, Australia, and other Asian regions. First and for most, we had set our home base in Singapore; simply because Singapore airport is the second busiest international passenger airport. In addition, the geographic location is in the middle of Indian ocean and South China sea. In other word, it is closer to Australia. Hence, the routes we in charged included Singapore…

1. Objectives of the Report This task’s objective is to analyze and investigate AirAsia on how it has managed its competitive advantage to become a top budget airline in Asia. 2. Purpose of the Report The purposes of this report is to know how AirAsia works, to know the strength, weakness, opportunity, and the treatments on Air Asia analysis, and to overcome the lowest strategy on the analysis. 3. Scope of the Report Scopes on the analysis are: - The internal analysis for the internal…