Mainstream

The article I decided to read for this analysis focused on the examination of how athletes engaged in self-presentation using Instagram, and the gender differences that emerged from their self-presentation behaviors. Previous research on this subject had been centered on more text-based mediums, such as blogs and Twitter. With visual mediums becoming more popular the researchers wanted to determine how athletes engaged in self-presentation through a visual platform, and how self-presentation…

The inequalities between men and women can be perceived in many domains within our society, in which one of them being within popular culture today. There are many sexist barriers and restrictive notions about women’s physical appearance, their athletic ability, and their roles within society. Within popular culture today, women have been targeted by many stereotypes that criticize their skills and abilities. Advertising has the most powerful effect in which as the ability to create, shape and…

Adele Laurin Blue Adkins once said, “I’ve never wanted to look like models on the cover of magazines. I represent the majority of women and I’m very proud of that”. In her quote, she explained that most young girls and women are dissatisfied with their own body image since they do not resemble celebrities and models. In a study, Groesz, Levine, and Murmen (2002) found that media culture influences their body image (Green & Pritchard 2003: 216). In western society, media culture or popular…

Mass communication can be defined as “…allowing communicators to reach a larger and geographically dispersed audience” (Chaffee & Metzger, 2001). However, developments in technology have challenged this definition and the existence of mass communication. This essay will investigate the hypothesis that mass communication era has ended, however the mass communication concept is constantly evolving as technology is developing. Mass communication will be explored using the three key concepts of…

“There is no terror in the bang, only in the anticipation of it.” Alfred Hitchcock Alfred Hitchcock is known for being the “master of suspense”. Born on Aug. 13, 1899 in Leytonstone, England, Hitchcock was one of three children. It is said that he had a lonely childhood due to obesity, which left him isolate and sheltered away from others. His parents had unusual methods of discipline; and often times sent him to the local jail for the police to lock him up for misbehaving, and afterwards would…

It is often believed that flying to a destination is more dangerous than driving. Similarly, it is often believed that murder is more common than suicide. And while these are held as apparent truths for much of the population, these are actually false assumptions. In actuality, there are multiple fatal car crashes every week and there are twice as many suicide deaths per year than there are murders. (Curtis) These are known to psychologists as availability heuristics or our mental shortcuts to…

an individual in today’s society. To some, music is representation of art, to others, a way of relaxation. Modern-day music mostly consists of mainstream music; usually chart-toppers and ubiquitous. Music in the past used to be filled with meanings; often a foretelling of a story or history. Fast forward to the present, music depth has liquidated. Mainstream music is often repetitive, standardised (Simpson, 2000) and frequently fantasizes on heartbreak and romance. Adorno and Horkheimer (2002,…

schools, excluded from their non-disabled peers. It is only in the last few years that this has started to change as more children with special needs are increasingly being given the right to a mainstream education. Parents of these children now have the choice about whether they want their child to attend a mainstream school, or a special needs school. Some people argue that special needs schools are the best places for children with severe disabilities as they give them a much better chance…

The aegyo that the female celebrities portray to their audience supports the cliché damsel in distress mentality and the need for male protection. The gendered image of females in the media embodies the notion that young women are expected to portray themselves to their male counterparts as fragile and helpless. The aegyo behavior that South Korean popular culture portrays perpetuates the sexualisation of young girls. Groups such as Lovelyz and GFRIEND have music videos—both of which have more…

Technology has positively influenced educational development for teens and young adults. However, the learning does not simply stop when individuals do not have a specific academic related task to perform. Self-directed learning has become largely prevalent in society today, as there is a shift toward motivating one’s self to learn the most up to date and relevant information regarding a subject of interest or educational value. There is a growth in youth seeking education outside of classroom…