Mainstream

While the previous chapter discussed popular culture and its influence from the functionalism approach, this chapter examines it from the critical approach. The structure of this approach came from the ideas that Marx’s provided; both the social and economic structure of a society are a reflection of its culture and symbolic imagery (47). Cultural hegemony emerges as a result of power through persuasiveness; since society is nearly controlled by the mass media due to the fact that it creates…

The 1950s was a frantic decade during American history, WW2 just finished, the baby boomer generation just commenced, paranoia of the Communist conquer was rampant and racism was at its high especially in the southern parts of the US. Popular Culture or otherwise known as Pop Culture started during the 1950s in America. It brought to light other perspective and views of society that were considered radical and degenerate. Popular Culture had many branches such as fashion, music and film where…

Women spend their whole lives trying to find who they are and who they want to be; they build on their self-confidence, beauty and intelligence. People find it extremely easy to define women in popular culture by identifying them by race, ethnicity, class and their sexual orientation. On social media women actions are misperceived and judges frequently. When society is viewing women they also portray them by their images they display on social media. Women are attacked more on social media than…

I. Summary In recent years, we have seen an increase in the people who adopt the hipster culture. The hipster culture is defined as rejecting anything and everything mainstream (Omar 2016). Many hipsters are known for listening to alternative indie music, shopping at thrift stores, being an active liberal protestor, etc. (Weeks 2011). Novelist Hal Niedzviecki realized that similar non-conformist activities and ideals that he himself believed in or partook in after some time became accepted and…

media in detail. A. Six key points of the 25 news reports B. Findings about the 250 tweets The absolute findings resulted from content analysis will be discussed without the analysis about the figures (It will be further compared to reports of mainstream media in the next part). Regarding the types of the tweets that contain #toryelectionfraud, most (72.99%) are automatic retweet. The manual retweets that added either…

The person who wrote the passage “Streams of Content: Limited Attention” is named Danah Boyd. This passage was published in 2010. Boyd tries to inform the modern person by conveying a message on how people would receive information and how people use and react to it. The author uses a logical appeal, which then turns into a more ethical appeal and this makes Boyd seem much more credible. Boyd begins with stating that people should not “be a passive consumer of information” (558-559). She also…

It was a hot sweaty day in Golden Gate Park. I walked on the edge of a pond while my twin ran after a flock of pigeons my father in hot pursuit. Alone I became entranced with the way the water and the light played off each other. I kneeled down to look more closely at my reflection. I was five and already fascinated by light. As I got closer to my reflection, I fell. As I sank, I remembered the serenity of watching the light interact with the water. I was calm. Then a figure entered the water my…

“Bayaan Karo”: Tell me a story Kaun Hai Bayaan? (Who is Bayaan?) “Bayaan” is a local-impact initiative located in the state of Maharashtra in India, that is dedicated to enabling communities to reclaim their agency for narration by reimagining their positionality as subjects of narratives, to consumers of narratives. Kyun Bayaan Karein? (Why should we narrate?) This project is centered around highlighting the privilege of consumption. Consumption is a consumer-driven and producer…

the point that the movement was primarily a cultural one, whose key focus lay not upon achieving specific policy aims, but instead on opening up a realm of political discourse whereby systemic critiques could become a part of mainstream dialogue and thereby infiltrate mainstream culture (Gamson, 2012,…

consent. Gramsci explains that hegemony is seen through classes, as the dominant groups in society to repress the subordinate groups, through the use of politics (laws) or stigmatizations to maintain control within the mass culture. Those who refuse mainstream society’s norms are seen as outcasts, and they tend to look for others who share in their ideas oftentimes creating or joining a subculture. According to Hebdige, subcultures come together in an attempt to express the struggle over meaning…