Mainstream

NWC continues to expand and acquiring more international companies the sales and will consecutively increase as well. Moving into the markets where they are a niche business with not many competitors they are able to be a local name as well as a mainstream brand. Using their strategy keeping the name of the company acquire to keep the international consumers’ name recognition will also help drive sales over the country…

Popular culture is very feminine in nature. Popular culture refers to the images and interests of the mainstream masses, something created by the masses for the masses. The first wave identifies the role of the individual, while the second wave looks at political representation and the third wave concentrates on de-claiming women’s body. As Judith Butler states in ‘Gender Trouble’ that the notion of sex, sexuality and gender should be challenged by the 'subversive confusion and proliferation' of…

1. Why is a meta-ethical decision a discovery process (259)? What kind of creative competence is required? What kind of analytic competence is required? - The meta-ethical decision is a discovery process because "[it's] digging deeper into our own value system to find inconsistencies, resonating points, and creative problem-solving commitments. It also prompts us to gather multiple-level information to understand the reasons the give rise to problematic practices" (Ting-Toomey & Chung, p. 259)…

media the typical nerd would indulg in consisted of little-known or arcane subject matter; long form roleplaying board games like Dungeons & Dragons, Action figures, Comic books, etc. As time moved on to the present day, this media is revealed by mainstream society; multi-million dollar movie franchises about comic books, an entire industry for rare collectable action figures, and pieces of television media reveling on the nerd culture the way it was when the term first started with shows like…

Indigenous Studies 100 is a course that serves important knowledge to any university student in Canada. This is a course that deals with contemporary issues and our history as a country. It is of equal importance to other classes that are mandatory throughout our lives in university. This essay will discuss the importance of a mandatory Indigenous Studies 100 course. In this paper I will attempt to explain why the issues and history that have happened, or are currently happening in our country…

As far as ethnicity these immigrants are not looked at as mainstream white Americans, but they also are not looked at as Blacks are Puerto Ricans, which leaves them excluded and kept in an in-between space. For Gender, the concept of being in-between has changed through generations and gender. These women were easily able to navigate themselves in ethnic spaces and have different experiences when it comes to their interactions with mainstream…

Therefore, a new style of rap recently emerged around 2013 apart from mainstream hip-hop known as “Trap rap.” This new subcategory is often times labeled as mumble rap because one can barely hear what the artist is saying. In trap rap, artists usually rhyme about having a lifestyle of a drug dealer and bragging about how much…

In fervent rush to embrace total marketing, some brands have merged multicultural and mainstream on either the pretext of harmonizing communications or on unsubstantiated assumptions that certain ethnic segments - such as the South Asians - are wholly tuned to mainstream language. Yet, ethnic communication extends beyond strict definitions of language, race and ethnicity, and encompasses deep cultural nuances and triggers. Perhaps…

Other changes which may be considered as reflecting a changing or variable Zeitgeist, are the emergence of a variety of genres, an increase in the number of female and lesbian filmmakers (albeit mostly in the arena of independently produced lesbian-themed films), a gradual shift from tragic endings to more optimistic, yet sometimes implied, endings of reconciliation and overcoming a difficulty, as well as a shift in the intertextuality and interdiscursivity of films, namely by changing from…

confused and unsure with themselves. When young Native American’s attempt to assimilate into mainstream culture, they are often ridiculed and stereotyped forcing them back to a culture that they can’t identify with. When Victor and Sadie go to the theme park, “white tourists watch us, laugh, point a finger, their faces twisted with hate and disgust” (Alexie 55). When attempting to integrate with mainstream White/Western culture, Sadie and Victor get laughed at forcing them to feel like…