1. Introduction 1.1 About the company Founded by Stilson Hutchins, The Washington Post began publishing on December 6, 1877. The Post was sold person to person until in 1905, John R. Mclean bought the newspaper. Under his management, The Post was able to boosts its profits through advertisements and increased circulation. However, because John R. Mclean was a part of the democratic party, there was bias in the news judgements which lowered the credibility and influence of the paper. It wasn’t…
There are numerous companies that fit the bill of falling short in implementing the marketing concepts, due to not focusing on creating, delivery, and communicating superior value to its customers. One company that comes to mind is JC Penney (Penney), as an iconic discount and sales retailer, where it made its debut in 1902 as the Golden Rule store (JC Penney, 2011). Penney survived countless strategic business challenges, but was able to maintain its existence, yet barely holding on…
A) Company Background Herman Miller started its operation back in 1905. They started manufacturing traditional style bedroom suites. Early in its history, the company name was Star Furniture Company. Dirk Jan De Pree entered the company as a clerk and by 1919 he became the president. De Pree’s father in law, Herman Miller, purchased the majority of shares of the company and renamed it Herman Miller Furniture Company. The company’s culture originated from the story of Mr. De Pree’s visit to one…
Summary of J, C. Penney’s Annual Report Through the creation of a summary of financial reports management such as business executives can have access to information fast. Thus, helping executives identify the most important points showcased in the financial report. A prime example is as simple as a break down on how much business have spent on advertising and marketing during the year. By comparing revenues, profits, expenses, and factoring in the year-over-year changes will help executives…
They had a recent change in the leadership of JC Penney, Ron Johnson is a former Apple retail executive. He joined the company with looking into the strategy in terms of pricing and sales, he did this by signing up for email alerts. What he was shocked by all the response he had received (Kinicki & Williams, 2013, p. 184). Johnson was flooded with sales announcements, they sometimes even had two a day. After him and the team had got together and counted all the sales in the last year, they came…
Once the largest department store chain in the country with over 2,000 stores, the 110-year-old retailer, J.C. Penney’s, was struggling to claim market share after the 2007 recession. J.C. Penney’s 2011 sales were lower than they were in the 1990s, and the retail landscape was becoming more competitive as new companies added specialty shops, online shopping increased, and Macy’s and Kohl’s were taking J.C. Penney’s business. As a result, Ron Johnson, the man responsible for improving the retail…
Sarah Breedlove, known as Madam C. J. Walker, was an American entrepreneur, philanthropist, and the first female self-made millionaire in America. My project is about Madam C.J Walker. Madam C.J. Walker was born on December 23, 1867. Sarah was born in Irvington, NY. Sarah was best known for developing beauty and hair products. Madam C.J. Walker was one of six children. The first child was born into freedom. Then they became an orphan at the age of 7. Sarah’s parents died after the area was…
In the early 1900’s men and women were free from slavery, when they were release to freedom Black men and women had to find livable places to live, some of the people remained with their masters they were afraid they wouldn’t make it on their own. Black free slaves had to build there own homes, not luxury homes, it was shacks, out houses for bathrooms, they didn’t have heat and clean running water, Black free slave lived in poverty their hygiene was in very poor conditions. Because of these…
feature two extraordinary biographies, A’Lelia Bundles’ “On Her Own Ground” and Rich Cohen’s “The Fish that Ate the Whale.” Bundles’ book is named New York Bestseller in 2001 and received several prestigious awards. As a direct descendent to Madam C. J. Walker, she was compelled to share the legacy and struggles of her ancestor to the world. The facts presented in the book are the work of an extensive two decades research. This comprehensive biography recounts one the life story of one of the…
Museum Report The Tangipahoa African American Heritage Museum and Veterans Archives was established in February 2007. The Tangipahoa African American Heritage Museum and Veterans Archives is comprised of African American murals, artifacts, photographs and art work that tell the African American story. The museum is also one of the largest in the south with over eight galleries that consist of over 20 original murals, original art and artifacts all from African American inventors and artist. The…