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    Lead designer Jony Ive first designed the iMac, it came as a stark contrast to the manilla, beige colored PCs as it was colorful and lively (Casserly). Even after the iMac launch, Apple has invented new designs with their MacBook Pro series laptops, creating an extremely slim, aluminum type body that was lightweight and stylish. However, recently Apple has hit the creative wall as they have not contrived new designs to their computers in the recent years. PC has made extravagant strides in inventing aesthetically pleasing devices, including the new Spectre 13 laptop (Casserly). Despite contributing nothing functionally, aesthetics are a humongous factor in choosing a computer for a number of potential consumers. Included on the wish lists of numerous buyers is the ability to run games well, or even just…

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    The purpose of this report is to change the consumer preference by the development of a new value proposition and marketing mix of the high involve product; the MacBook Air by Apple against its closer competitor Samsung Ativ 9 Plus, to be targeted at a specific segment according to Roy Morgan called “Something Better”. A controlled communication landscape with the consumer has emerged reflecting in the impact of consumer buying process. As a result the outcome is declining affecting directly…

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    It was February 1946 when John Maulchly presented to the public the ENIAC, a room-sized elaborator, that we can call the first computer.It was expensive, bulky, and oftentimes technically prohibitive machine. All that was requested from it was to compute numbers. Like Darwin theorized the evolution of man from the apes, computers evolved too. They got cheaper, smaller, and easy to use. They acquired monitors and peripherals, a lot of plug-ins peripherals that became a common possession for the…

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    Apple computers are sold at twice the price of PC computers and are barely able to perform the same tasks. Don’t be discouraged by the fact that PC computers often are virus-prone, as there are many independent repair shops that can help, unlike the case of Apple products. Gaming on a MacBook Pro or an iMac is entirely possible, but high-end games and newer games require improved graphics cards that come already installed in PC gaming computers. Aesthetics are undeniably an important decision in…

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    How Apple Transformed Me! Story Of Beautiful Tools For Your Communication Aha Has this happened to you before? Someone asks you an innocent, simple question and your first instinctive answer surprises you? I have always had a fascination with the word beautiful for things that are beyond the reach of the eye - a beautiful rendition, a beautiful mind and many more. When a friend of mine asked me in half jest over coffee, “ Congrats on your 100 blog renditions on LinkedIn, what is the most…

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    One of the most recognizable brands in our modern society, not only in the United States, but in the entire world, is Apple. Take a stroll across campus and you will find iPhones and MacBooks in the hands of just about every other student. It makes you wonder what is so hypnotizing about this partially eaten apple that makes these products so overwhelmingly popular with our generation. Now consider that somehow, even though they will all tell you otherwise, these Apple users we see every day…

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    My Macbook E Paragraph

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    My computer is an Apple MacBook Pro 13’. A MacBook is part of Apple’s computer family and was introduced in 2006. Every since then, technology has improved greatly and now a lot of the newer Macs are enhanced. For example, in 2013, Apple released “retina display” to their computer family to enhance the screen for consumers to use. The new retina display screens are way more bright and clear. I mainly use my MacBook for everything, from watching Netflix, to doing all different types of school…

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    Money versus Environment Apple is one of the leading companies in the technology industries. Competition between Microsoft and Apple has been ongoing for several years. When people buy any sort of electronic device they look for three things: is it a good product? Will it offer me everything I wanted? And will it last long? Customers aren’t aware of the different parts and functions that may be included in the devices such as RAM and Disc. Without knowledge of these parts, how are clients…

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    So what is Apple up to now? We all know that Apple’s most valuable technological innovation is the iPhone. This phone is beloved by almost all consumers and the envy of its competition. Recently, Apple announced its new iPhone 6s at its annual convention in California. Apple showcased new features such as, a new internal design, a more powerful front and back facing cameras, and an all-new 3D touch display. When comparing those new features to the iPhone 6 is it worth buying? Originally the…

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    contamination such as Sound contamination that are grasped by the air, have an exasperating and harmful consequence on humans and supplementary animals. Air contamination is the accretion in the air of substances that, in adequate concentrations, endanger human…

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