LVMH

H & M and Zara achieve business objectives with the marketing mix which consist of the 7 p’s. However, at present, H&M is known to be the highest valued with the most fashion in Europe valued at 13 billion euros while Zara valued at 7.8 billion. Both H &M and Zara are globally known but in terms of the experience of the shopping of their products are extremely different. Comparison of the Marketing Mix with Zara and H & M H & M Marketing Mix (7 P’s) Zara Less expensive than majority of the…

Brunt Hotels is a chain of hotels that owns more than 60 throughout the United Kingdom. Brunt Hotels bought a small chain of hotels in France, and the Chief Executive decided to sell half the hotels and rebrand the other half as part of the Brunt Hotel Group. They want to keep a slowly growth to make sure their new venture prosper, are well supported, opened on time and on a budget. Brunt’s hotels are considered budget accommodations; they are functional, clean and reasonably priced. The average…

Fashion Futures – Jack & Jones Jack and Jones is one of the leading producers of menswear with a variety of clothes, accessories and footwear for every man for every occasion. It began in 1989 and has become one of the strongest jeans brand over the following years with several hundred stores throughout the world. Jack & Jones is one of Danish Bestseller Company’s main brand and a major European clothing brand. Jack & Jones has high level of expertise in terms of quality and design of their…

MY PART 1 STRENGHTS: -the presence of the brand with a strong creative vision -present in more that 50 countries, in 5 different continents -long and beautiful history -considered as being the reviver of the Haute Couture -a lot of department such as jewelry, Haute Couture, RTW, bags, shoes etc. -first Couture house to make RTW -timeless collection -iconic pieces such as “le smoking tuxedo” -stability in finance with the Kering group -famous personality such as Cara Delevigne as face of Saint…

Introduction Victoria Beckham is a relatively new luxury fashion brand, which was founded in 2008. Headquartered in London, the company has approximately 500 stores in 60 countries all over the world (Company profile n.d.). Victoria Beckham has a broad product line, which includes clothes, bags, and eyewear, to mention a few. The company has positioned its brand as modern, bold, and refined, a positioning strategy which is consistent with the wealthy and urban consumer. Being a new business in…

outselling the mediums and smalls,” said Loren Kozuch, the head of merchandising at a prominent clothing company for young adult women. But when 34 percent of teen girls report to buy plus sized clothing (a statistic that has doubled since 2012), the increase in retail options should not come as a surprise. It is more surprising that it’s taken this long. Mallorie Dunn’s fashion education at was far from inclusive. Dunn graduated from the Fashion Institute of Technology, ranked the 5th best…

Have yourself a super-organised 2018 with Pen Heaven’s most coveted item, the diary! Whether you prefer to bullet your day, or meticulously manage your week by the hour, luxury gift hub, Pen Heaven, have a fine selection of journals and diaries to help you stay ahead of the game. From classic desk planners to the retro Filofax and fashion-forward shades, Pen Heaven present their optimal collection for a coordinated year ahead: - Filofax Finsbury A5 Organiser, £78 Jam packed with useful…

Air Conditioning Contractors in Asheville NC Give Your Home a Cozy Environment Asheville is one of the most beautiful places in the state with something for everybody. The streets are very lively and are full street performers, musicians and artwork. The bars and restaurants serve some of the finest local beers in the country. Nature lovers can traverse the expansive Blue Ridge Mountains or go kayaking in the clear blue French Broad River. For the patrons of the arts, the city has numerous…

Sephora and Ulta are two of the most well-known cosmetic department beauty stores. Any beauty blogger has these two in their top list. While they both sell similar products; the variety, the cost and the customer service is what sets this two makeup superstores in different calibers. Sephora offers over 300 brands and more that 16,000 products, which include; makeup, skincare, fragrances, hair products and more. Too Faced, Chanel and Estee Lauder are some of the popular high-end labels sold by…

Imagine this; Crowds of people coming in to buy products, happier and more satisfied customers, making more profit, and people promoting your products. This can all happen if some things change. I am a huge fan of makeup, I own many of the eyeshadow palettes and makeup items your store sells at the Sephora in Westminster, Colorado but for the past few months, when I go into a Sephora your store seems to always be out of most things. I get you need to get more shipments, but I have been trying to…