LVMH

Brands have the ability to become more than a logo, more than advertisements and messages that make consumers feel like nothing more than a walking dollar sign. Successful brand building relies on the development of an authentic relationship created between a brand and their consumers. In todays developing society we continue to be manipulated by the culture industry and factory mass production, which in turn creates an attitude of indifference for many towards the fashion and luxury brand…

Luxury Innovator As the 2000s began, Radisson Seven Seas Cruises accelerated its growth. Even before the launch of the Seven Seas Navigator, V.Ships and Radisson agreed to build a 720 passenger 46,000 gross ton ship in France. Launched in 2001 as the ms Seven Seas Mariner, she introduced new luxuries including being the first all-suite ship to feature private balconies for each of its staterooms. The partners had an option for a sister ship to be built in France, but also commenced…

Introduction Lulu Hypermarket is the retail division of multinational Lulu Group International that has been known as a trendsetter of the retail industry. Today, Lulu symbolizes quality retailing with 117 stores and is immensely popular with the discerning shoppers across the Gulf region. Location Lulu Hypermarkets did not just dominate cities of the UAE but have become the most preferred shopping destinations in Oman, Qatar, Kuwait, Bahrain, Yemen, Egypt, Saudi Arabia and India. Assortment…

Mahogany. The word itself sounds opulent, luxurious, exotic. This rich and vibrant color that is a shade between red and brown is one of the most popular hair colors around the world. And for a good reason – this beautiful shade is bright, without screaming for attention. Vivid, but retains its elegance. Mahogany is a shade tailor-made for those who wish to experiment with their hair color without pandering to outrageous hair color trends. It is for those women who wish to get a classic hair…

Top 10 Best Lingerie Brands with Price in India The word Lingerie was not a known word in Indian markets until recent times. The reason for that is the lack of advertising and compelling marketing, lack of fashion sense when you are talking about the intimate clothing, and most importantly the cultural shyness of the people in India. But now we can see that the time is changing. It is evident from the fact that most of the women in India are now in the lookout for the best possible lingerie…

CHANEL With 7.9% of the marker share for prestige fragrances and perfumes, Chanel is the global leader in the industry (Global Industry Analysists, Inc, 2016). One of their products, Chanel No 5, is not only the brand’s oldest—with a 90-year history— and most popular product, it is also the most sold and most popular perfume of all time (Briot, 2015, p.117; Edmond-Sargeant, 2014). Chanel’s strength and uniqueness lays in its long history as a perfume producer as well as in the iconicity of the…

One of Donald Trump’s dream projects was to erect the Trump Tower. He bought the land which was the site of the Bonwit Teller store, an architecturally renowned building which had catered to fashionable women since 1929. The Bonwit’s twelve story façade was embellished with a pair of stunning bas-relief panels which often reflected itself as the priceless examples of the Art Deco era. The Art Deco style was characterised by excess ornamental design, smooth lines, geometric shapes, streamlined…

Business Plan: Pharaons Tresor: 1. Executive Summary: Pharaons Tresor, which when translated from French to English means “Pharaohs Treasure” will be the name of our luxury brand of high end bracelet products. Our products will exceed the standard requirements of bracelets today, and dare to implement designs that have never been tried before. Using highly innovative designs and ideas, Pharaons Tresor will be more than just a trendsetting product or temporary niche. Pharaons Tresor will be a…

While Gucci is Gucci, Supreme Reigns Supreme Gucci, the staple luxury clothing brand among the rich and famous around the world. Supreme, the streetwear brand for anybody who’s anybody. Gucci and Supreme are two of the most sought after clothing brands in the world right now, and although Gucci is still a very nice brand, Supreme is far better for a variety of reasons. Things such as Supreme’s prices being lower (at retail), the popularity of Supreme with everyday people, and the exclusivity of…

Lastly, the metal components that make the Breezy’s Leather Goods products will also be brand-specific. Some product metal components may include zipper, buckle, snaps, and logo placement. These simple components can be used to differentiate specific collections. The small detail components are significantly important because notice the chart below that the luxury segment has been growing fast within the past 15 years where leather accessories is approximate 80% higher and also the aspirational…