Luxury yacht

The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company, which caters to a wide range of customers, has gained popularity for their handbags, watches, perfumes, women’s wear, men’s wear, and couture. While producing a variety of products, Michael Kors has also adapted innovating marketing strategies which attract their customers. Over the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed…

THE MORGAN CAR COMPANY 1. INTRODUCTION - The Morgan Car Company is a specialist car manufacturing company; the last remaining independent, innovative, British Car Company; based in Malvern in Worcestershire (Morgan, 2017). 2. OPERATIONS STRATEGY - Morgan’s Operations Strategy, or broad objectives can also be described in terms of “performance objectives” of the market (Slack, 2017, p.16) Quality – This is very important to Morgan and their products are known for their quality of engineering and…

Pull Out Quote: " Buying hybrid and all-electric vehicles has become a growing trend and more people are buying these types of cars than ever before." Article Summary: The BMW i3 with optional range extender was built with luxury and sophistication in mind. The look and feel of this futuristic all-electric car in conjunction with its smart features, elevated driving dynamics, reasonable price, and appealing green features make the BMW i3 a strong contender in this class of EV vehicles. Images…

young adults going though college. This issue of LIFE Magazine from December 12, 1969 specifically emphasizes how these two features of society created a dominant middle-class culture increasingly fascinated by intellectual pursuits and purchasing luxury items, generational tensions between the…

1. Overview of the company (how where when why, how establish now, product detail) Sephora was founded back in the 1969 by a Paris based conglomerate Louis Vuitton Moet Hennessy (LVMH) in 1997. Sephora is a French chain of more than 750 stores in 21 countries and carries over 250 brands of item specializing in cosmetics, personal care items, fragrances and beauty accessories including their own private labels. The name Sephora is a combination of two words - The Biblical name of ‘Zippo rah’…

Lamborghini is an Italian origin company which manufacturer of luxury sports cars and SUV’s based in Bolognese, Italy. Ferruccio Lamborghini is the founder of Lamborghini. This company is one of the super car company in the world. They have a 360-degree approach for their company to keep them successful in business and company wise. The 360 approach of this company includes the department like. • Research and Development • Design • Production • Purchasing • Marketing (including the selling…

Per the Geert Hofsted assessment, America has one of the most individualist cultures in the world with a score of 91. American society is loosely-knit in which individuals are expected to look after themselves and not rely on others or authorities for assistance. Masculinity A high level of masculinity indicates a society driven by competition, accomplishments and success. With high levels of masculinity, success means being among the best in a field. The opposite of masculinity would be…

Competitor analysis Competitors (direct) 1. Louis Vuitton -It’s the one of the most famous luxury brand in the world, Louis Vuitton always trying to target itself as timeless and fashionable. The brand focus on quality and new style instead of reducing the brand value during the recession period. Louis Vuitton’s overall brand value went up 2 percent to $19.78 billion. Strength: Louis Vuitton is one of the oldest fashion…

1. INTRODUCTION TO ZARA: Zara is the lead association of Inditex group, drove by its co- founder, Amancio Ortega with his ex-wife, currently Europe’s richest man, with net worth of $67 billion. Zara is a popular Spanish clothing brand that uses a bespoke marketing strategy (i.e. high levels of customisation) based on the customer’s needs and requirements to achieve its business goals. Consequently, Zara has become Spain’s and the worlds well known fashion brand. 2. NATURE OF THE PRODUCT, ZARA…

Fashion photography is a big deal in they world we live in. They definition of fashion is a popular trend. Fashion photography is one of the many types of photography in the world. Many things go into fashion and photography combined, for example in fashion you need fashion designers,sponsors, advertisement, models,etc, and in photography you need photographers, shoot site, creativity and need to talk to the fashion designer about their ideas. In todays society fashion photography influences…