Luxury yacht

The L’Oreal Group, which is has its centered in Paris, is the world's largest company which caters to the beauty and grooming products. The company majorly works in the cosmetics business and personal grooming products as hair colour, sun screen lotions, fragrances and other skin treatment products. Its wide range of products span from the dermatological to pharmaceutical fields. L’Oreal is also technologically advanced and the R&D department has numerous patents in the US. It offers its…

Strengths in the SWOT analysis of Burberry Iconic fashion Brand: Having 156 years of long history, Burberry brand remains synonymous with British fashion. However, the company’s more recent fortunes have become more influenced by the tastes and aspirations of the Chinese market. It’s a manufacturer of Clothing, fragrances & fashion accessories. Burberry has always been known for providing high quality & long lasting garments for the customers. Distinctively checkered pattern – Instantly…

produces vehicles that exceed the average customers’ expectations of luxury. With the slogan of, “The Ultimate Driving Machine,” BMW has become extremely popular both nationally and globally. BMW customers, the rich, with lavish lifestyles of luxurious collections, became loyal in between the 1980’s-1990’s when they introduced 3 series that were differentiated only by size. What about the consumer that couldn’t afford that type of luxury? This paper will discuss how the critical issue BMW faces…

Victoria, is considered to be a time of great accomplishments and riches. Many of the great items from this era, like the clothes, food, and the privileges of being rich, are some things people sought out. However, not everyone got to experience the luxury of being rich and high class. One of the most accomplished minor art forms during the Victorian Era were their clothes. Over this time period many things had gone in and out of style, making the rich look richer and the poor look poorer.…

Its Empire of Desire? Moët Hennessy Louis Vuitton (LVMH) is a leader in luxury products and the Chinese elite love to purchase the luxury products to flaunt their wealth and prestige. However, over the last few years, the Chinese customers have been traveling to France and other European countries to purchase their LVMH products in China are twice as expensive because the prices are lower in Europe and China has high luxury taxes and the euro is weak. With the fact that the Chinese have been…

Introduction The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company is popular for producing handbags, watches, perfumes, women’s wear, men’s wear, and couture, (About Us). Michael Kors has also adopted innovating marketing strategies which attract their wide customer range. For the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed in the always changing fashion industry. After careful…

Maserati Ghibli Vietnam (Review) Highlights: Maserati has been serving worldwide through the cars it produces in various segments like sports, luxury, SUV (Grand Tourer, Saloon and Sports Car) etc. The mission of this brand has always been to build ultra-luxury cars with a chunk of Italian style. Ghibli debuted for the first time in the year 1966 and was tagged on the 9th position on the list of Top Sports Cars of the 1960s, by American magazine 'Sports Car International '. With a glorious…

And, there also are concerns for luxury brands managers that for pricing. In one aspect, less discount promotions on the websites are involved in compared to high street fashion websites, which might affect consumers on online purchase. In USA, UK or Europe, there are huge discount events, such as summer sales, winter sales as well as Christmas sales for almost 50% off, whiles in China, there are few of promotions with 80% off, even some of them 90% off only, with a much higher aftersales price…

Gucci, Dolce & Gabbana, and Versace are some of the most famous Italian fashion houses that have resonate globally for its luxury goods throughout the last century. Their authenticity in products, differentiation in style, quality of luxury goods and expertise in the field has made them stand out in the fashion industry and led to serve as inspiration source to other designers internationally. The fashion industry evolves to continuously and requires to quickly come up with new trends and ideas…

to $29.9 billion dollars, its ranked #10 among the world most valuable brands – for six years it had the tittle of the #1 luxury brand until 2012 - and has an average annual revenue of $9.7 billion dollars. It was the fame and positioning that it gained passing the years…