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    Marks and Spencer is a UK based Multinational PLC that specializes in the selling of clothes, home products and luxury products. Marks and Spencer operates on global scale and is a leader in multiple markets around the world. Marks and spencer initiated a corporate social responsibility strategy called “Plan A” in 2007 and with this strategy Marks and Spencer set 100 commitments to be achieved by 2010. The main objective of the strategy is to be the world’s most sustainable major retailor. Marks…

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    Recently, the report of Brandsvietnam has showed that the annual sales of cosmetics market in Vietnam reached about 702.4 million USD in 2015. Based on high economic growth rate and need for appearance enhancement, the cosmetics sector of Vietnam has been believed to have a significant potential growth recently. Vietnamese women are willing to pay a lot of money for mid-end and high-end cosmetics. Besides, they are also more cautious of the origin of the products than ever because the market is…

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    Unna Monologue

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    As I wake up listening to the birds chirping I thought to myself what it would be like to be outside of the house and to make new friends. I had just moved into a new house with amazing foster parents. I just started going to a new school in New York City and the school was named Napoleon Academy. I had a hard time finding foster parents that would want to adopt me. Now, I have great foster parents named Bob and Rue. They are pretty rich if you ask me comparing to what my other parents provided…

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    Internal Analysis Of LV

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    3. Internal Analysis Value Chain The details of Value Chain model on how LV create values between consumers and the company are generally as below. - Human Resource Management To maintain the high end brand position, LVMH group has very high requirements for recruiting. Also, most of the LV staffs are highly paid by the brand in order to motivate their staffs to keep offering high quality services to the end-user continually. - Procurement LV owns their in-house designer and manufacture in…

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    enjoy a luxury holiday with no across the ocean with destination boundary is in a superyacht. Today’s luxury motor yacht or crewed sailing yachts are floating palaces offering high speed internet connection, spa/fitness center, comfortable lounge for your entertainment lounge, chefs that cook to your specification and all the water toys you can imagine like water skiing, scuba gear, surfers and more. What is a superyacht? A superyatch is a professionally crewed commercially operated luxury…

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    H & M Vs Zara Analysis

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    H & M and Zara achieve business objectives with the marketing mix which consist of the 7 p’s. However, at present, H&M is known to be the highest valued with the most fashion in Europe valued at 13 billion euros while Zara valued at 7.8 billion. Both H &M and Zara are globally known but in terms of the experience of the shopping of their products are extremely different. Comparison of the Marketing Mix with Zara and H & M H & M Marketing Mix (7 P’s) Zara Less expensive than majority of the…

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    Sephora Case Study

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    a) Briefly describe the background of the company. Sephora is a cosmetics brand chain store founded in French by Dominique Mandonnaud in 1970. In 1997, Sephora owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group. Sephora sells a broad category of products from more than 100 brands and its private label including skincare, color, fragrance, body care, smile care, and hair care. Today, Sephora is the leading chain of perfume and cosmetic retailers worldwide. It…

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    Kardashian Krazy The Kardashian family is one of the most famous families in today’s generation. They may not be famous for being book smart, but they have used their many other assets to build an ever-growing empire. Kim Kardashian is well known for wearing tight fitted clothing to show off her curvy body. Khloe Kardashian is known for being direct and honest as well as always sticking up for what she believes in. Kourtney Kardashian is a known for always putting her and her children’s needs…

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    Saint Laurent

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    According to the statistics, the rebranded Saint Laurent demonstrates strong sales with a growth of 12% on a comparable basis shown in the third quarter of the 2013 financial year. This growth is 4.9 percent higher than the average growth (7.1%) of the luxury division in Kering. The 15% increase in sales in SLP’s direct operated stores is also higher than the Kering average ‘up8%) (Kering Financial Report,…

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    they wanted Trussardi to be perceived not only as a luxury brand but also as a brand with a very distinctive…

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