Lululemon Athletica

According to Forbes, Lululemon Athletica is ranked number 41 on the 2015 ranking of the most innovative growth companies. Based on its renown status of being an innovative company, Lululemon Athletica has an outstanding process for introducing new products to the market. Lululemon, like all companies, has a product development process that is unique to its business. After a long, problematic history, the brand is now in good hands and is on the road to a successful future. Lululemon is a…

INTRODUCTION In this project, when working in Braamfontein and with The Hotel Bannister specifically, I have decided to design the first (South) African store for fitness brand, Lululemon Athletica. In this report I will discuss the brand briefly, analyse precedents, report on first- and second order meaning (with reference to my findings from the precedent studies) and list criteria necessary to design a successful store for this brand and typology. DATA COLLECTON AND METHODS The data…

Figure 1 gives an overview of the Political, Economic, Social, Technological, Environmental, and Legal Factors affecting Lululemon. P (Political)  It doesn't own manufacturing facilities instead it outsources its merchandise production to manufacturers in third-world countries with unstable political environment.  It is exposed to trade embargos and increase in tariffs rates.  It operates in countries with different tax regulations, exposing it to double taxation if the countries don’t have…

Brief History: Lululemon Athletica is an athletic apparel company that is yoga inspired. Founded by Dennis “Chip” Wilson in 1998, in Vancouver, Canada, Lululemon started out as a design studio by day and yoga studio by night. The original vision for the store was to create a place where people could get workout gear comfortable enough to sweat in and a place where people could learn and discuss the physical and mental aspects of healthy living. Not only did lululemon want to create and…

Lululemon Athletica: Company background, history, and current operating environment Lululemon Athletica began after founder, Chip Wilson, attended the first commercial yoga class in Vancouver British Columbia 1998. Wilson had spent the previous twenty years in the surf, skate, and snowboarding industry and felt that yoga inspired the same post activity “high” that board sports gave him. Wilson also noticed that most yoga practitioners used bulky cotton fabric clothes for the activity which did…

Lululemon Athletica is a popular “lifestyle brand” that didn’t have the risk management to back up what occurred to them in 2013. This company was founded in 1998, by Dennis “Chip” Wilson. In 2008, Christine Day, joined the company as CEO, who pushed the strategy of “planned scarcity”. This strategy boosted demand by intentionally keeping their key products in short supply. They became so successful, and were able to charge prices as high as $100 for a standard pair of yoga pants. They were able…

“The mission of lululemon athletica is to provide the components that will help people live longer, healthier and more fun lives… the belief in the interconnectedness and codependence of all being on our planet…” Lululemon’s belief includes 5 major categories: people, communities, environment, reputation and long term effects. People, it is the belief that people do give their best efforts in healthy environments, which includes the balancing of health, family and work, as stated in the…

There are three major companies that are moderate dangers as potential contestants into the industry. They are:  Levis  Oakley  Lululemon Athletica. These are existing, and well established companies in the clothing business and can possibly disturb the business sector. Some of the potential threats are: Barriers to Entry The difficult level of new participants in the athletic attire and footwear industry is moderate. There are high barriers to entry that have been placed set up. Likewise…

Introduction True Religion Apparel Inc., a premium brand that sells jeans between $159 and $339 since its founding in 2002, survived for its first decade in an extremely competitive environment. Partly due to its appeal to both men and women, and the fact that denim is only two-thirds of its sales, True Religion possessed enough value in 2013 to be purchased by a private investing firm, TowerBrook Capital Partners (Graf, 2017). In a deal that was valued at $824 million, True Religion’s then…