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    survive in this industry, drastic changes have to be implemented in order to cope with the new changing environment. However, MAS has reported a loss of over RM1.3 billion and was struggling to develop cost cutting strategies to compete with the new and low cost carriers since the early 2000s. MAS has also undertaken internal restructuring and planning to sell units like engineering and pilot…

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    AVSECO Case Study

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    Challenges to AVSECO from 3RS Introduction AVSECO is the sole aviation security service provider in HKIA that operates 24 hours a day, 7 days a week. It currently has over 4,000 employees and is expected to grow rapidly to over 6,000 employees thanks to the ‘three-runway system’ project (3RS). The 3RS is intending to build an additional runway to the existing 2 runways in HKIA, and together with the re-built of Passenger Terminal Building 2 and the 3rd Runway Concourse, 3RS can be operated as…

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    Iberia and British Airways were trying to increase their dominance in the market, that was shrinking due to the rise of LCCs (low-cost carriers) in Europe and the industry consolidation. Both companies agreed a memorandum of understanding (MoU) setting out the basis for a proposed merger of equals to create a new one. The two airlines began discussing a merger moved by the challenging economic conditions they were both facing. The British and Spanish flag carrier suffered heavy losses and…

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    Air Asia Case Study

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    system in the bureaucratic approach make sure that the information runs through the right channel and flow from the upper level to the lower level. It is an organized system. For example, one of the Air Asia’s visions is to be established as the leading low-cost carrier in the Asian region. The vision need to be vigilantly planned. It starts with the upper level of the company. The upper level functions to convey the aim, or what the company want to achieve either in the short or long run.…

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    Ryanair Cost

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    Ryanair has been recognised as the second largest airline due to the high number of passengers carried. However, Ryanair faces some challenges as it grows when they try to maintain their revenue growth and at the same time keeping their price tickets low. In this case, Ryanair has operated its business in an efficient manner where it has used various methods of reducing cost to create value for Ryanair Holding business and its customers. The main method it has used to add value to Ryanair’s…

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    Changi Airport Case Study

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    He said the project would be funded out of a mix of borrowings, user charges and reduced dividend payouts to the government. "There is room for increasing airport charges," he said, citing a survey that showed Hong Kong's charges to be relatively low on a global basis. With a third runway, the airport will be able to handle 100 million passengers and 9 million tons of cargo a year by 2030. Officials hope to open the runway by 2023, with construction to start next year. Hong Kong International…

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    Air Mauritius Case Study

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    4. Interview discussion - Description of the business which was selected for the interview Air Mauritius is the national airline of Mauritius which was Established in 1967 by British Overview Airways Cooperation (BOAC) and Air France. Air Mauritius has its headquarters in Port Louis the capital of Mauritius and Its hub is based in Sir Seewoosagur Ramgoolam International Airport. It runs a frequent flyer package known as the KESTRELFLYER. Members of this programme are given a unique membership…

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    Market Analysis through SWOT Strengths Etihad has been among the world’s leading airlines and have Abu Dhabi as its corporate hub. This has a location advantage connecting the local inhabitants to other countries of the world. (Hasan, 2014) This airline is completely owned by the government of Abu Dhabi, which entirely takes care of its funding through which the airlines is flourishing well and investing in new services. The airline has always been known for the provision of best…

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    ryanair operates at the lowest cost in its industry in order to be competitive in the mass market? (25 Marks) Ryanair is an airline company which offers low cost tickets, in order to keep its ticket prices low ryanair must ensure its costs are low to be able to ensure it makes a profit. Ryanair’s ability to keep costs so low and offer cheap tickets allows the company to provide its product to the mass market, this is necessary in order for ryanair to be a successful company and…

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    Oscar Munoz Essay

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    Section two: Analyze and document the company performance and the performance of the CEO “Communication and communication strategy is not just part of the game, it is the game.” Oscar Munoz said as he accepted PRWeek’s highly coveted Communicator of the Year Award. Oscar Munoz was awarded for his efforts over the past year to improve communications with employees and customers. The past year was hard for Oscar Munoz, he had to transform an underachieving airline as he recovered well from a…

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