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    Today’s society is filled with unrealistic representations of what it means to be successful. People often emulate the culture represented through advertisements and social media. As a result, people lack finding their individuality, due to conforming to advertisements’ norms and popular culture. This is shown throughout James B. Twitchell’s “What We Are to Advertisers.” Twitchell explains that following advertisements, consumption communities are often formed, eventually leading to stereotypes…

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    I. Introduction Popular culture is generally recognized as the vernacular or people’s culture that predominates in a society (Delaney, n.d.) and is everywhere (West, 2012). Popular culture, better known as “pop culture”, had been affecting our lives, whether we are aware of it or not. It is over the internet, over the radio and over the television. Pop culture’s effect on the society is evident on the way people think and perceive things such as beauty, quality and societal norms—What seemed…

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    Imagine that there are no more advertisements between your tv shows, there is no more Taco Bell’s advertisement that hinders the love between you and your music on Spotify, there is no more random pop-up advertisement while you are having an adventure on the Internet. It sounds amazing to at least some of us, yet the reality is, advertisement is everywhere, from the poster that is posted on the show window to the drink that the movie character is drinking, we are constantly receiving messages to…

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    “According to the Centers of Disease Control and Prevention at least 17.1 million people report dual sensory impairment (paragraph 1, page 243).” What is dual sensory impairment, well it 's the impairment if both vision and hearing. It is most prevalent in adults older than 70 years. So most of the experimental research conducted, the participants where of age 70 years or older with vision impairment, vision loss or dual sensory impairment. There are several known causes for vision impairment…

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    Popular culture, or pop culture, is defined as something transmitted via mass media and ain't particularly at younger people. In our society we rely heavily upon media and pop culture to tell us what to my what to wear, and who to be up SAST with. Popular culture has a undeniably strong influence on our societal taboos. Things that are not widely excepted, become normalized when they are presented to us by the means of pop culture. One of the biggest examples of this is homosexuality and…

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    Both methods of analysis perceive popular culture as material to be viewed and enjoyed by everyone, irrespective of class, wealth or status. Both methods of analysis agree that popular culture is everywhere in our daily lives and adults and children alike, are consumed- overtly and stealthily- by the pervasive messages that are delivered. Both methods of analysis view popular culture as progress, freedom and representation of our leisure interests on one hand and as the purveyor of risk and harm…

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    3. How does food festival link between public and culture? How to get culture participate with public? Culture only was a concept, and it would provide tangible heritage to show the cultural performance. The food, as part of culture, could represent the form of culture. The food festival was a platform, not only involving the consumer, but also participating the culture to public. Mcguigan (1996) stated that the cultural activities should be democracy to the public; he also stated that the…

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    The 1950s Popular Culture

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    The 1950s was a frantic decade during American history, WW2 just finished, the baby boomer generation just commenced, paranoia of the Communist conquer was rampant and racism was at its high especially in the southern parts of the US. Popular Culture or otherwise known as Pop Culture started during the 1950s in America. It brought to light other perspective and views of society that were considered radical and degenerate. Popular Culture had many branches such as fashion, music and film where…

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    Value Of Popular Culture

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    To study popular culture is to challenge the assumption that high culture carries worth, and low culture is the binary opposite therefore lacking in value. Popular culture, is the everyday ordinariness of life (Williams 1958: 93) and saturates everyday life. Popular culture is so widespread that its presence cannot be ignored within an academic study of humanities. The dilemmas surrounding popular culture originate from definition: in defining it with recognition to its historical subjugation to…

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    PAPER 1 TITLE – ‘INTERVENTION OF POP CULTURE IN INDIAN CULTURE’ INTRODUCTION This paper mainly deals with westernisation or the spread of a particular culture or among the individuals in the society. Pop culture is nothing but what you listen to, what you read , what you wear and how you speak. Some examples are gangnam style, whatsapp , Facebook , selfie and so on. Indian culture is very different from other foreign cultures. It is rich with its own values and traditions. But nowadays more of…

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