Low-cost carrier

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    Spice Jet Case Study

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    also take equity stakes in other airlines as a growth strategy. Partial acquisitions, full mergers, and cobranded subsidiaries are examples of this. These strategies would be effective for opening new markets, obtaining new traffic, and rationalizing costs. Airline mergers have catalyzed industry consolidation and enabled airlines to remain competitive and creating subsidiaries has allowed airlines to expand their brands to foreign countries and to stay within foreign-ownership regulation…

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    has to compete with other airliners that operates in Changi Airport with similar service, like Thai Airways or Cathay Pacific. Not only the Singapore Airlines deals with high-standard airliners, Singapore Airlines also competes with numbers low cost carriers (LCC) which operates to and from Singapore. 3-4. Customers: As the Airline industry grows up, more and more passengers of airlines will seek for greater service and expect more from the industry. Nowadays customers eventually expect more…

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    Boeing Case Study

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    1) What is 787’s value proposition? In an environment where price competition is high and cost (labor, fuel) is getting higher, Boeing focused on delivering values of efficiency to persuade consumers to use its product. Offers to design and deliver a super-efficient plane that would fly as fast as today’s fastest commercial airplanes and encourage airlines to retire their Boeing 767s and Airbus A300s and A310s and replace them with 787s rather than Airbus’s A330 planes at that time. Boeing…

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    competitors which supply the premium class of air travelling opportunities and apart from these low cost services are being offered to its clients. Aside from these, the other significant contending straightforwardly with Virgin Australia incorporate United Continental Holdings Ltd, Singapore Airlines Ltd and so on. Ever since the Virgin Australia works on the minimal effort plan of action, the carriers that are working on this model over the globe likewise rivals it and these fundamentally…

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    This is why customer have high power and low interest in contrast as they are not interested on how much profit SIA can gain. Investment has been poured in to its in-flight dining in order to satisfy passengers demand for excellent product and services. Besides, SIA depends on external expertise…

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    miles (Singapore Airline, 2015). Nonetheless, customers have very low power among stakeholders. Towards this, SIA have always maintain all the products and services at a very high quality. Besides, SIA take in every complaint or feedback seriously. In-depth investigation will be done to find out the problems occurred then improve it to reach the satisfying level of every…

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    These assumptions will derive from consumer segmentation research that will be carried out in different ways. These strategies will need to conclude the end result, which is the consumer’s needs, once this has been accomplished, the Airline businesses will need to group the type of people that are categorized by similar wants and desires from the Airline’s services. Dragoon (2005) comments on BA’s segmentation research. ‘British Airways (BA) realized that many of its customers who were…

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    Etihad Airways Case Study

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    OVERVIEW: Background: Etihad airway is one of the most successful airlines as it has already been recognized as the World’s leading airline three times consecutively. The success of Etihad airways just established within just ten years as is recognized as one of the fast growing airlines in the history of commercial aviation. The airline was founded in July 2003 by the Royal (Amiri) decree and started its operations on November 2003. They are known to be the national airlines of United Arab…

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    Information technology innovation makes costs effectively negligible for information search and retrieval and carries out transactions between different information systems (Ward 2016). In an airline survey SITA have highlighted the trends for the coming year and beyond, which has been based on information gained form the top two hundred carriers, which give a good insight into future developments. Their survey showed that cyber security, the…

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    most important mode for trips more than about 1,100 kilometers. In developing countries low cost carriers are proliferating as well, bringing air fares lower and attracting more passengers, particularly because of the poor quality of land transportation. Therefore, the world's busiest air routes are not long haul flights, but short range flights between cities less than 1,000 km apart. Figure 2. Unit cost and the price of air transport, adjusted for inflation 4. Booking…

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