Low-cost airlines

“The Industry Handbook: The Airline Industry” could not put the aspect of the airline industry better. There is a lot of competition on airline market. During the recent years there were some events that were no good for this industry therefore it affected the domestic and international services. Before most of the airline industry was owned by government and it still is in many countries but all of major airlines in U.S. had become privet. The substantial impact on airline industry has route…

The airline industry has grown modernization over the last few years. In the past, there were very few airlines operating across the world. Every airlines in the world need to have right leadership and strong management team to succeed in the air transport industry. To achieve objectives and mission, Top level management need to have the best strategy during setting overall goals and to assess whether the objectives are being met. They also need to acknowledge entire management team and…

Revenue Management has been applied across number of service industries, including airline (B.C. Smith, Leimkuhler, & Darrow, 1992), hotel (Hanks, Robert & Noland, 1992; etc. The goal of Revenue Management is to maximize revenue using demand based pricing and duration controls (Kimes & Chase, 1998). Revenue Management is basically the application of information systems and pricing strategies to allocate the right product to right customer at the right time at the right price and at the right…

Indigo is India’s fastest growing domestic airlines. It has the highest load factor of 89.40%. The mission statement of indigo clearly indicates their business model: To be the best airline in India by providing the following values to the customer: • Affordable fares • On-time performance • Hassle-free service The strengths of Indigo include: Business Model, High Brand Awareness, Cost Leadership, innovation, Age of Equipment, etc. Indigo has Low Cost, not low quality model. They concentrate on…

In the section, is to be explained about applying the four Ps of product, place, price, and promotion into our airline. To introduce the correct marketing mix, the product has to be attractive, the price need to affordable, the place needs to be strategic, and the promotion need to be successful. 3.1 Product SEV AIR has a mixed fleet of ATR72 and Airbuses. It is important to maintain a good and competitive reputation in the industry by keeping up to date with new and bigger aircrafts. The…

These assumptions will derive from consumer segmentation research that will be carried out in different ways. These strategies will need to conclude the end result, which is the consumer’s needs, once this has been accomplished, the Airline businesses will need to group the type of people that are categorized by similar wants and desires from the Airline’s services. Dragoon (2005) comments on BA’s segmentation research. ‘British Airways (BA) realized that many of its customers who were…

represent the year of 2001 for many Americans. The 9/11 terrorist attacks caused major emotional, and economic impact around the globe. The American airline industry suffered significant economic and social loss, leaving major airline companies on the verge of bankruptcy. While most airline companies were financially and emotionally suffering, the Southwest airline appeared to be at its most successful and profitable period. Indeed, Southwest’s successful performance during difficult times makes…

Introduction Emirates Airlines is an international airline carter that introduced itself into the airline industry on 25th October 1985, in that same year it also took its first routes out of Dubai with only two aircrafts, a leased Boeing 737 and an Airbus 300 B4. Ever since its startup, the company’s goal has been kept true of favoring quality over quantity, and over the years since taking those baby steps onto the travel industry, Emirates airline as a company has grew into a globally…

Terminal. With the Federal Aviation Administration forecasting that international traffic will increase by more than 30 percent over the next four years to 13 million in 2015, and then the new terminal will support the ever-changing needs of our airline partners and our customers for years to come. (Reed, 2015) Boasting in 2013 94.4 million passengers and 911,074 take-offs and landings. (FAA, 2015) So despite a slight drop in passengers and operations in year over year for passengers and…

Ryanair has expanded from a small airline to serving 79,3 million passengers. It operates 1,600 flights a day connecting 180 destinations. (Ryanair Annual Report, 2013, (Ryanair)). Michael O’Leary, Ryanairs charismatic boss and one of the most successful business man in the world. Starting from a single plane company, in about 30 years he has made Ryanair the largest airline in Europe. He had a vision and an appealing business model with central focus on cheap costs. And he achieved his vision…