Louis Vuitton

INTRODUCTION Louis Vutton himself founded Louis Vutton, originally called Louis Vutton Malletier in 1864. The name is further shortened to LV and its mark is found in almost all of its products, which range from bags, trunks, shoes, watches, accessories. Louis Vutton is very well renowned and is one of the largest fashion houses. Gucci was founded in 1921 by guccio Gucci. It’s an Italian fashion house part of the Gucci group. It’s the best selling Italian brand. Its deals in luxury good as…

Mahogany. The word itself sounds opulent, luxurious, exotic. This rich and vibrant color that is a shade between red and brown is one of the most popular hair colors around the world. And for a good reason – this beautiful shade is bright, without screaming for attention. Vivid, but retains its elegance. Mahogany is a shade tailor-made for those who wish to experiment with their hair color without pandering to outrageous hair color trends. It is for those women who wish to get a classic hair…

Kayla Blazier 10/20/15 Case Study: Louis Vuitton Introduction Louis Vuitton is an international personal luxury goods company that is headquartered in Paris, France. In 1987, the company merged with Moët Hennessy to form LVMH group. They operated 5 main businesses: wines and spirits, perfumes and cosmetics, fashion and leather goods, watches and jewelry, and selective retailing. Like most companies, LV suffered from a slow growth rate during the economic recession in 2008. However, the economy…

Competitors (direct) 1. Louis Vuitton -It’s the one of the most famous luxury brand in the world, Louis Vuitton always trying to target itself as timeless and fashionable. The brand focus on quality and new style instead of reducing the brand value during the recession period. Louis Vuitton’s overall brand value went up 2 percent to $19.78 billion. Strength: Louis Vuitton is one of the oldest fashion brand with history of…

sales and profit have not been affected much. In 2011, the brand's value was Euro 18.4 billion and had increased by 23 percent from 2010. 3 CASE SUMMARY AND PROBLEM STATEMENT Moet Hennessy Louis Vuitton (LVMH) was profitable in 2010 and 2011. This growth can be attributed to its flagship group, Louis Vuitton. In 2011, LVMH announced replacement of its CEO Yves Carcelle at the end of 2012 by Jordi Constants. However, after a month, Constant was replaced in 2012 by Michael…

with this thought in mind he stood up and headed towards her. He Was like a conqueror bent on conquest. And just before sitting down next to her, he noticed her Louis Vuitton bag. it was a detail that didn’t mean a thing, yet it added to her mystery. He’d been curious about her and had made up his mind to meet her. Unfortunately to his great regret, she didn’t even turn to look at him. She hadn’t noticed the handsome stranger next to her. Her thoughts were elsewhere. She was thinking of her…

MY PART 1 STRENGHTS: -the presence of the brand with a strong creative vision -present in more that 50 countries, in 5 different continents -long and beautiful history -considered as being the reviver of the Haute Couture -a lot of department such as jewelry, Haute Couture, RTW, bags, shoes etc. -first Couture house to make RTW -timeless collection -iconic pieces such as “le smoking tuxedo” -stability in finance with the Kering group -famous personality such as Cara Delevigne as face of Saint…

LaCroix is the Beyonce of the beverage world, rising from a humble niche market to absolute domination and saturation in a short time. Starting in Wisconsin in the 1980’s, LaCroix appealed to the “health-conscious, budget-wise women in middle America” (Nelson, 2016). Now, LaCroix can be found in every college student's fridge, hip office, and beyond. So how did a product lay essentially dormant for decades, and then within a year or two burst into every store in America? A key appeal of…

Most of people know the brand called Chanel, Prada, Louis Vuitton, but most of them don’t know Maison Martin Margiela. This brand is a designer brand, which means its name also that of the designer himself. However, the creative director is John Galliano and this ad was his first collection for Haute Couture. People talk much about: “Can John do this job? This image is the last look on his show, which people got deep impression on that. Therefore, it is significant ad for this whole brand. We…

The article from Forbes entitled, “Gucci is Going Gangbusters Online, Leaving Louis Vuitton in the Dust,” by Pamela Danziger discusses how Gucci was one of the most successful online retailers in 2017. At the beginning of 2017, Gucci’s web traffic more than doubled, and by the end of 2017, Gucci’s web traffic had well surpassed Louis Vuitton’s, who is their closest competitor online. Danziger interviews SimilarWeb’s (a digital marketing intelligence company) Liron Hakim-Bobrov, who explains how…