Logo

With her article “Faced With a New Tax, Berkeley Drinks Less Soda,” published in The Upshot of the New York Times on August 25, 2016, health care reporter Margot Sanger enters a fierce debate about the impact of the soda tax on the consumption of sugary drink. Since 2014 when the tax first went into effect in Berkeley, California; attempts to impose the tax have been a matter of public controversy, and this is what motivated Sanger to produce this piece. The story’s “Kairotic moment,” as…

Logos is an appeal to logic. Ohman accomplishes this by stating the statistics of the deaths caused by the various “addictions” that are a part of Americans’ every day routine. Ohman uses these statistics to show that there are bigger problems than the Ebola…

America is known for being the land of the free and home of the brave. However, sometimes we forget the luxury our freedom gives us and easily overlook the injustice of others. I watched two TED talk videos that talk about human trafficking and squatter communities. Human trafficking steals the freedom of its victims and squatter communities displays the harsh conditions individuals are willing to withstand to feel free. Both discussions are over important topics from well-informed individuals.…

any other store. Again, the ad may look simple at first glance, but once you start going through it you will see that they advertise Ray Ban’s eyewear, which is one of the favorites among the popularity. Other convenient fact about this ad by using Logos is that JcPenney provides its own website at the end of the ad, so potential consumers can look for more variety of brands and designs for their own commodity in their…

Extraordinary Science of Addicting Junk Food,” to establish a case which labels food manufacturers as chief culprits in the American obesity epidemic. Nevertheless, Moss’s article presents a few logical fallacies in the areas of ethos, but beautifully uses logos and pathos to express his main idea. To explicate, the foundation of a rhetorical body of writing is its credibility,…

to convey his message via the written word or oration. In King’s letter from Birmingham jail, he utilized several persuasive methods to gain the reader’s buy-in. Some of the more obvious techniques were two-sided messaging and “ethos (credibility), logos (reason), and pathos (emotion)” (Higgins 2012) to leverage a mutual understanding by the involved parties (p 195). “King’s greatest political pluralism gift was his ability to connect the African American struggle for civil rights to other…

through our day-to-day lives, and see rhetoric everywhere. However, we never pause and look at something and think to our selves why we think its rhetoric. Rhetoric needs to provide the three following appeals in a balanced way: Ethos, Pathos, and Logos. This past year’s super bowl featured a commercial in which comedian Kevin Hart sends his daughter off on her first date. The commercial shows the first date and the events that the couple does while Kevin Hart is following them with the new…

Trump uses Buffalo Wild Wings is because it is a stress reliever for. Also, he states that “I pregame at Buffalo Wild Wings because its just a incredible place to hang out.”(Commenter 2016). He also uses it for pregame. The rhetoric being used is logos and pathos because he is giving credit to Buffalo Wild Wings and providing his personal preference. The context is situational because Donald Trump is expressing himself after he pregame and after his…

Symbols are used by many brands to bring a distinctive image to a consumers mind when in need of a product. The symbol a brand uses must show the customers the meaning behind the brand and the experience the customers have when using the products. The symbol could be as little as something that continually shows up in advertising, or a person that constantly endorses the brand. These symbols are Jared from Subway, the Pillsbury Dough Boy, and Ronald McDonald. All these symbols bring to mind…

and, realizing his mistake, quickly negates the statement so it reads that Storrs does not have men as good as Williams. While this mistake would go unnoticed in a typed letter, Lendrum hand wrote it and the mistake stayed, causing his appeal to logos to be less…