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How to Plan and Budget for a 2017 Digital Transformation Project Companies launch a digital transformation initiative for a variety of reasons. Some are looking to respond to changes in customer demands and preferences, others are trying to remain competitive and some companies see the opportunity to expand into new markets. Whatever your organization 's reason for undertaking a digital transformation project, you will need to plan and budget wisely if you want the project to be a success.…

Social Media Directors are an example of a career that did not exist even ten years ago, due to the new emergence of many social media platforms that were not around years before (Fontein, 2016). A Social Media Director is someone who is in charge of all the social media marketing and advertising that takes place within a company (Kruse, 2016). This individual sets many of the plans and goals of the business’s online marketing, manages content, and works to increase leads and sales (Kruse, 2016)…

Skills For Effective Leadership By Azuka Otuya | Submitted On May 22, 2012 Recommend Article Article Comments Print Article Share this article on Facebook 1 Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon 2 Share this article on Delicious 2 Share this article on Digg 1 Share this article on Reddit Share this article on Pinterest Expert Author Azuka Otuya We often find ourselves in leadership positions in various…

As William Bernbach once said, “An important idea not communicated persuasively is like having no idea at all.” It is true that the importance of writing persuasively on crucial matters is clear in many areas of life. One of the most important subjects about which it is important to write persuasively is politics. This is because of the way the media, especially when it comes to conspiracy theories, is constantly trying to persuade the people to believe different things, and the only way to make…

You can do this on both a local and international level. Social media sites, particularly Linkedin, allow you to find new clients from across the world. France has a large number of expats with communities both online and in-person who can help you build your business network. 4. Local Opportunities Don’t neglect your local area while building…

I also learned what it takes to become a successful salesman and I would definitely recommend that people try this experience. Networking Goal 3: My original networking goal was, use the Find Alumni tool on LinkedIn and reach out to a new connection to ask a specific question about their field, education, background, current role, etc. But then I shortly changed it, there was a networking opportunity available from my previous institution, and I got speak to…

It is a Business Software and Services industry that provides services in technology. One news report I found was Microsoft wanting to join with a company called LinkedIn to avoid acquisition busts and learn from their previous mistakes. I was interested in this stock because it is such a big corporation that I thought would bring in a lot of money. The purchasing price of the stock was $58.49 and it considered common…

The purpose of this short paper is to speak upon the social media and its impact that it has on marketing for a business. When starting a business, marketing your company is very important. Without promoting the products and services that you have your business will fail. There are many forms of marketing that can be used to showcase you company and get your name out there. Social Media is a popular form and can be very economical for starting out. Jayson Demers of Forbes.com states, some of…

Repeat customers are the goal of every business. Acquiring a new customer can cost up to six times as much as retaining an existing customer. However, the big payoff can come in the amount that repeat customers spend. Recent studies indicate that a second-time buyer spends up to three times as much as a first-time buyer, and customers making three or more purchases spend as much as five times as much as a new customer. When you consider the revenue that loyal shoppers may generate by mentioning…

Social media is any form of communication done online. It ranges from Facebook to LinkedIn, Instagram to Snapchat, and everything in between. In today’s society kids start using social media sites as children in elementary school sending Snapchats to their friends and goes all the way past the seventy-two-year-old grandfather talking to his old friends on Facebook. Today society feels our technological advancements better society but, despite all the good social media achieves, it is overall a…