Linear programming

4.2 SIS and Its Interface with the CEO An executive information system (EIS) provides executives with easy access to internal and external information relevant to their critical success factors. Ideally, an EIS should be able to: Extract, filter, compress, and track critical data, provide online status access, trend analysis, exception reporting, access and integrate a broad range of internal and external data and be user-friendly and require minimal or no training. 4.3 Alignment of SISP…

What are the three elements of the triple constraint and why is an understanding of their relative weight important in exercising control over a project? The term ‘triple constraint’ refers to the fact that any project takes place within the envelope of the time it is expected to take, the budget available and some understanding of what has to be delivered, expressed as scope, product or quality. It is important for a project manager to understand the balance between the three triple…

However, the large drop in PalmKid’s contribution margin per unit combined with a decrease in the actual number of PalmPro units sold as well as a drop in the actual contribution margin per unit below budget, led to the total contribution margin being much lower than budgeted. Other factors could be discussed here––for example, it seems that the PalmKid did not achieve much success with a three digit price point––selling price was budgeted at $149 but dropped to $102. At the same time,…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…