Lindy Hop

MillerCoors is a combination of SAB Miller and Molson .The main operations of this company is in Milwaukee where our Former Miss Famu Domonique James is currently working. The Miller Coors merger occurred in 2007 although the talks of both companies coming together was discussed for some time.This merger of both companies was created in order to better compete against other beer companies and decrease competition.The combination of the two beer leaders would be considered among the world's…

New Belgium Brewery is one of the top breweries in the world. They are not a large brewery like Anheuser Busch or Miller, but they are at the head of the list when it comes to microbreweries. New Belgium Brewery began in Colorado and was created by a husband and wife who obtained a tremendous idea. Their idea was to produce quality beer with a particular kind of yeast that gave it the name “Belgium beer” (Ferrell & Hartline, 2014). New Belgium Brewery uses critical marketing structures to…

The initial and pivotal process in ensuring that New Belgium Brewing (NBB) Company’s branding and messaging stays perpetual is assuring that the new location fits to their core focus. During the planning phase, NBB created a listing of 33 criteria that each of the locations must meet and in addition, involved employees from all areas of the company to ensure a proper fit. This process of including the employees from all areas, was critical to the success of the new expansion because without the…

BACKGROUND Born on a Bike In 1990, Gary Erickson was on a 175-mile bike ride when he came up with the idea of Clif Bar. After his bike ride, Gary returned home to create a new energy bar superior to the others. After six months baking with his mother, the very first Clif Bar was born. Within a year of finessing the recipe, Gary created the company and named it after his father, Clifford. By 1992, Clif Bar & Company was officially started and committed to growing (“The Journey of CLIF Bar &…

Broken Tooth is connected to both Bear Tooth and Moose’s Tooth however, a primary market of Broken Tooth is Alaska’s brewery industry. The nature of competition amongst the brewing companies in Alaska is growing. In 1986 the brewing company in Alaska was created in the past 30 years and the chart above that shows the current and the near future brewery count in Alaska has grown to over 30 (ADN, 2016). Many brewery owners have previously worked for each other or with one another. One example is…

Spanning 365 miles in length, the Erie Canal was first created in 1825. Since that time, it has become a popular destination for Erie Canal houseboat rentals. From May to November, the canal comes alive as houseboat vacationers and boaters fill the area. At the Erie Canal's marinas, visitors can find all of the amenities that they need to traverse the waterways. Motor boats can be rented for the day, and houseboat rentals are readily available. Visitors can select from houseboats ranging from…

Although no one probably thought it was possibly, people can now help save the world - specifically the Great Barrier Reef in Australia - by drinking beer. James Grugeon, founded The Good Beer Company under the notion of "getting people to do good" primarily when it pertains to climate change and protecting the environment. Mashable reports: "The company's first iteration is the Great Barrier Beer, with 50 [percent] of profits going to the Australian Marine Conservation Society to help protect…

Beer contributed heavily to the beginnings of writing and commerce and also had many health benefits to people of ancient civilizations. Writing was first invented to record the collection and rationing of cereal grains used for beer, bread and other goods. Beer also became a subject of writing as well. The topic of beer drinking is found in an excerpt of the world’s first literary work “The Epic of Gilgamesh” and in a survey of Egyptian literature it was found that hekt, the Egyptian word for…

The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife Kim Jordan. (Ferrell & Hartline, 2011) They started brewing craft beer in their basement and sharing with friends in their Colorado home. The company quickly grew and moved into a custom building in 1995. (Ferrell & Hartline, 2011) In the early days, the company’s main method of marketing was word of mouth from happy or satisfied customers. (Ferrell & Hartline, 2011) The company as of December 2013 had 456…

Suppose that you have recently wrapped up the last sorts out and your home bar is prepared to stimulate. In any case, you would prefer not to simply have individuals over. You need to do it in style. These thoughts will work whether you are having a bar warming, or in the event that it has been for a short time since you have had companions over and you need to accomplish something exceptional for the event. Lager Tasting I have tossed some nonexclusive brew tastings together where my…