Limited liability company

service, a brand is needed. Name, design, term, sign or design, or a combination of these makes a brand. Besides, the essentialness of branding is to add value to the product or service (Kotler, Armstrong, and Harris, 2013). The Coca Cola Company is a very huge company with a massive number of brands, for instance, Coca Cola, Sprite, Coca Cola Life and Fanta (Coca Cola, 2016). Based on research, Coca Cola market capital is 192.8 billion U.S dollars (Forbes, 2016). This case study critically…

1. INTRODUCTION 1.1 The company name, the message and rationale Walvis is a privately owned fashion accessory store located in Ho Chi Minh City, Vietnam. The owner is Thanh Truong. Walvis specializes in a variety of low to average price and trendy accessories that can match with client's demand in different occasion. I am interested in tiny things that complete the appearance wearer besides clothes. Started out as an interest, a hobby for me evolved into a promising industry in the Southern…

Company Overview Ben and Jerry’s is a leader in the super-premium ice cream category where it competes primarily with Nestle’s Haagen-Dazs (Hoovers, 2017). Headquartered in Vermont, it is a subsidiary and brand of Unilever (Hoovers, 2017). Ben and Jerry’s was founded in 1978 in Vermont in a renovated gas station (Murray, 2015). The founders, Ben Cohen and Jerry Greenfield made a commitment to social responsibility a part of the company’s mission statement and values (Murray, 2015). The…

Ambler and Barrow (1996) first propose that brand equity covers both employee and potential talents that the company want to attract. Berthon et al. (2005) point out that the concept of brand equity can be applied to employer perspective and related the theory to the study of employer brand equity. Employment branding is associated with building an image to the…

Introduction There is an expectation by consumers, stakeholders, regulating agencies, and the industry that companies will conduct their business in an ethical manner, much less be involved in Corporate Social Responsibility (CSR) projects for the betterment of society. This new business obligation then leads the consumer(s) to require corporations to have integrity steering their actions and own “good behavior” (Hinkley, 2012 p 271). “As agents of global change, multinational firms are acting…

with some good and workable solution for the company. This is necessary for an organization to create the brand values through effective strategies and adaptation of the new marketing trends to make the difference for a long run. The food market is competitive in the country, which may compel the company to contain some strategic considerations to sustain the growth is well. • The Problem The success and growth of the Sun-Pat are not up to…

chocolate brand sold worldwide. But does anyone know the “in’s and out’s” of it? The Hershey brand is a major company that everyone knows about. Many people don’t think about how much work goes into those delicious, simple chocolate bars. As Milton Hershey once said, “One is only happy in proportion to how he makes others happy.” Did you even know that Milton Hershey was the founder of the company? In this essay, you will learn much more about him and his dynasty. Milton Hershey Milton…

About the Company In 1894, William H. Danforth founded Ralston Purina Mills in Gray Summit, Missouri. The main purpose of the business, at the time, was to provide food, “Chow”, for farm animals. The company later began producing breakfast cereal, with endorsement by Webster Edgerly, the founder of Ralston breakfast cereals. The cereal products became so successful that in 1902 the name of the enterprise was changed to the Ralston-Purina Company. From 1902 to 1986 the Ralston-Purina Company…

The Yule Log This is a holiday cake called the Yule Log also known as the Christmas Log or Buche de Noel. This cake that is made at Christmastime dates back to the 19th century. At this time rolled sponge cakes filled with jam or cream and covered with butter cream icing began to be mentioned in European cookbooks. They were usually decorated with marzipan or meringue. The rolled shape of the cake was to remind one of a log and was typically covered with chocolate butter cream to look like the…

Colin Gaierxike, an American scholar, argues that even the most conservative estimates suggest that households owned or operated by companies in the world accounted for between 65% and 80%. 500 of the world's top 40% companies are owned or operated by the family". It can be seen that both the developed countries in Europe and the United States and the developing countries in East Asia have played an important role in the national…