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Chapter-1 Performer’s rights: new dimension of copyright laws INTRODUCTION Performer’s rights with respect to cinematographic films have always been an area of dispute, this is because the producer is considered as the owner of such work and he can exploit the work for his economic advantage. A cinematographic film consists of a different rights associated to it and producer is considered as the holder of the bundle of rights only because he takes the initiative, like in a company’s case a…

Introduction The hotel industry’s ability to distinguish future trends and the outlook of the market changes has become a factor in determining the competitiveness of hotels. This is fundamental because of the critical issues involved with uncertainties, adapting through innovation, constantly evolving customer desires and demands, taking advantages of opportunities and staying ahead of competition in this dynamic global economy. Market led strategic change that involves going into the market…

The reason for this thesis was that the movie industry seems to have no space for women socializing with each other on screen. Sweden is the first country drawing attention to this fact with the help of the Bechdel test, which points out if a movie has (1) at least two named women in it, (2) who talk to each other, (3) about something besides men. Germany has not introduced the Bechdel test to its cinemas. That is why this paper deals with the problem statement: To what extent can the Bechdel…

Maintaining Spanish as a Heritage Language in Australia Stephanie Natolo, Griffith University, Australia Abstract: Heritage language maintenance in Australia faces great challenges. In Australia, English is the dominant official language de facto, whilst Spanish is a community language. Spanish is primarily learnt and used in the home with parents and other family members, however, English holds power via hegemonic means, and is used in a multiplicity of domains. This paper presents an…

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Communication is the lifeblood of any organization. Employee morale, productivity and trust are directly influenced by communications, and effective communication can accelerate the execution of corporate strategy, maximize efficiency and company operations, and increase the overall success of an organization. “Communication refers to the process by which information is transmitted and understood between two or more people” (McShane & Von…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

If you use part of your home as an office, you may be able to deduct depreciation on that part based on its business use. For information about depreciating your home office, see Publication 587. Inventory. You cannot depreciate inventory because it is not held for use in your business. Inventory is any property you hold primarily for sale to customers in the ordinary course of your business. If you are a rent-to-own dealer, you may be able to treat certain property held in your business as…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…