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    Look North Case Study

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    KUDZU believes that the new creative expression needs to build out the Look North direction. Our learning on how to do this comes from an understanding of what was powerful from Look North and also Revolution of One. Look North should become the philosophy of the Northwell organization. The campaign should dramatize the belief that “Great breakthroughs come from our 61,000 collaborative minds and then we move forward together to bring the best care to you.“ This core thought embraces the trajectory of constant improvement through breakthroughs, as well as an approach to healthcare that raises THE standard (Look North) AND that these breakthrough innovations can come from anywhere in the organization because everyone in the organization is empowered to affect patient care (Revolution of One). Look North should be Northwell’s tagline because it is ownable and imbues the new organization with relevant meaning for both patients and professionals. The line promises dominance and prominence and is a very powerful creative component that drives brand recognition and meaning for the new brand name for both consumers and professionals. Look North tagline purports ever-evolving greatness which is a tall order that demands proof of greatness. Said another way, ‘show it, don’t just say it.’ At Northwell, an attention to detail permeates the system, which means that both extreme and routine practices should be reflected in the stories of the campaign. Professionals took pride in…

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    The documentary Campaign presents the audience with an alluring perspective on democracy in Japan. The documentary centers on one man’s rise to local governance, backed by the Liberal Democratic party. Kazuhiko Yamauchi successful campaign illustrates distinctive attributes, that ultimately wins Yamauchi the election. Yamauchi following the conventions of a Japanese campaign is paramount. Adhering to traditional campaign conventions, gave Kazuhiko Yamauchi the most favorable outcome in the…

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    Liberal Party Structure

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    While both structure and agency played a key role in the replacing of the Liberal party with Labour it could be said that structure worked more as a catalyst while agency played a direct part in the replacement of the Liberal party; it could be argued “structure and agency [cannot] be divorced” (McHugh, 2001, p.6). While values giving way to class and an electorate tripling in size does create some convincing arguments that structure is the best explanation for Labour replacing the Liberal party…

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    There are three main schools of thought in International Relations and they are realism, liberalism, and constructivism. Liberalism is the paradigm that in short, holds the belief that emphasizes the importance of the international institutions that would serve to check relations with other international state actors. Realism stems from the notion that in this anarchic international stage, each state is out to better itself and the only way to survive is to gain more power. Constructivism is a…

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    One World, Rival Theories by Jack Snyder and Liberalism and World Politics by Michael W. Doyle. One World, Rival Theories states the basics of all three major theories and gives a general idea of liberalism’s main points. Liberalism and World Politics on the other hand gives a detailed explanation of liberalism alone and continues to break down the theory into three separate categories. This helps to fill in some of the gaps in the first article as well. In the first article, One World, Rival…

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    It was December 18th, seven days until Christmas, and an ordinary day so far in New York City. Amber was on her way to work, shoving her way through the busy streets. Christmas cheer filled the air, lights hung on the rooftops of buildings, stores blasted Christmas songs, and snowflakes danced down from the grey cloudy sky. Amber swung the office door behind her and was greeted by her cheerful employees. The office was decorated with lights and garland hanging around the cubicles, paper…

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    Personal Narrative

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    It was a cold winter day in December when this tragic day happened. I was twelve years old when this tragic day happened. Not only was this event unexpected, but was event was burned into my mind forever. It was a cold December day, and I was in my house in Dierks, Arkansas. I was in my room playing Minecraft with my friend Brenden. It was fine, but then we heard a loud noise. It was all fine, until we got hungry so I went and got us something to eat and drink. when I got to the kitchen my…

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    Liberalism Vs Liberalism

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    The views and components of Liberalism are evident in every aspect of the socioeconomic status and practices of the United States. The extent to which varies considerably depending on which facet of the government one considers, but the underlying principles on which the legislative and economic values base themselves on directly conforms with Liberalism. Although Liberalism is a relatively new ideology, most industrialized countries identify with its policies and agenda to some degree. The…

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    Absolutism Vs Liberalism

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    Democracy is considered as a peaceful entity and the world without war. American president Woodrow Wilson, for example, believes that democracy is inherently peace desiring and consequently contributes to the world peace, replacing war-like political regime (Gat, 2006). It is largely supported by liberal thinkers such as John Locke and Immanuel Kant. Liberalism is considered as an alternative theoretical thinking to realism, which is regarded as the dominant theory in the international…

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    Essay About Aunt Rosa

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    We all have that one family member that’s makes a negative impact into our own life, well that’s my aunt Rosa, I would like to express couple scenarios in a form how she has shown me since a kid her ugly personality. She has a strong aggressive character by this I mean she doesn’t take no for an answer neither commands from anyone. The main reason I say she has an aggressive personality is because she has changed my perspective of pursuing my college career path in New York City as I always…

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