Levi Strauss

According to Levi-Strauss and other structuralist, “the physical and cerebral structure of humans is essentially binary: two arms and two legs, two eyes and ears, and a brain with two hemispheres” (Steele and Alaw 2014, 39). For example, the Greeks knew they would not penetrate…

Components that raised Levi Strauss and Co's. evaluating: (a) Length of time business has been working; (b) For business of this size, protest volume documented with BBB; (c) Response to 14 complaint(s) recorded against business; (d) Resolution of dissensions documented against business;…

He started to attract well-known and wealthy clients. His design firm worked for Nike, Pepsi Cola, Ray Bans, Levi Strauss Jeans, MTV Global, Microsoft, Giorgio Armani, CNN, Fox TV, NBC, Mercedes, AT&T Corporation, British Airways, Kodak, Lycra, Packard Bell, Sony, Suzuki, Toyota, Budweiser, American Airlines, Warner Bros. and many other major corporates. However,…

According to Saussure, a sign is a combination of a sound-image or “signifier” and concept or “signified”. One key concept in understanding semiotics is that the relationship between the signifier and the signified is always arbitrary. But since there is no logical connection between a word and a concept, the meanings that signifiers posses must somehow be learned. This implies that there are certain “codes” that evolve within a society or culture, which help individuals generate meaning from…

“Democracy is supposed to be ‘of the people, by the people and for the people’. Capitalism is ‘of the capitalists, for the capitalists’. Period” (“Child Labor Quotes”). Democracy is supposed to give everyone a fair chance and protect the people, yet we still find greed and capitalist gain fueled sweatshops in the United States. The concept of sweatshops originated in the early eighteen-hundreds when companies sought out ways to produce garments for a cheaper price, and immigrants in search of…

Brands are everywhere in today’s society, and with brands come their logos. The capitalist society that we live in is overcome with mass branding and competition to have the best product. Schools, sports activities and streets are bombarded with logos and branding that at one point did not exist. In No Logo, Naomi Klein emphasizes the impact that large corporations have on branding, and in turn, how this affects our point of view on logos. She elaborates on the history of manufacturing and…

One of those people being Claude Lévi-Strauss who gave us the idea of “social consensus” which he believed to be composed of “a mixture of existing ideas of antiquity,” (Medieval Medicine of Western Europe). Another individual named Galen was responsible for a lot of information available…

On May 10, 1869, the American transcontinental railroad was fully opened to the public. The completion of this enormous engineering project played a significant role in the rapid expansion westward into the United States. Following the Civil War (1861-1865), the west evolved from a disconnected open space to a place where towns and cities would soon be constructed along the rail lines of the transcontinental railroad. Chinese laborers had a significant impact on the transcontinental railroad…

In this evaluation I will be looking at how semiotics, ideology and visual signifiers all link in to both media as well as our society as a whole, and how that has supported me in my journey of creating a truly gender neutral/non biased product packaging that is suitable and appealing towards my target audience. I have looked at a multitude of examples in my research that have shed light on why society has so many constricting boundaries, and how I needed to approach these issues with an outcome…

to show how meanings can be generated out of two-term systems" (1994, p.30). This means that for instance words that means the exact opposite of the other. For example sea/land, male/female, black/white and so on. According Lèvi-Strauss, all contrast makes meaning (Lèvi-Strauss, in Taylor, L., & Willis, A., 1999, p. 72). The most important and also most obvious oppositions in Blade Runner is that between the humans and the replicants. This is implied in the opening sequence where the replicant…