Levi Strauss

The millennial generation is as the most selfish generation American has experienced. Millennials crave for what they want now. They crave to have the latest gadget, the latest relation, the latest news, and the latest trends. Millennials are very naive and very liberal. I am a millennial. I belong to this generation. However, not everything I just mentioned defines who I am. I am not easily persuaded by the latest trend. I am perfectly content with the previous trends. I am very slow to change…

Which characteristics best define my generation? Do they spend wildly, or are they proficient savers? Do they possess a sense of optimism about the future, or a sense of dread for what is to come? These questions, while relevant to the discussion at hand, are nonetheless unnecesary. There is only one thing we need to know: We are the triggered generation. At a time when our nation is so polarized and angry, any naive fool would conjecture that the young generation would work to bridge the…

If you grew up listening to Britney Spears, The Backstreet Boys, or can name a song from Justin Bieber, you might be a millennial. Anyone who was born during 1980- 2000 is known as a millennial. The Millennial Generation has negative assumptions regarding their character and integrity. My birth year being 1998 distinguishes me in this category. When people view as a young adult, they will view the typical lazy millennial. My age is a part of my identity and it affects how people judge who I am…

The study of consumers helps firms and business apply various marketing strategies to target specific segments of the population by understanding the psychology of not only how they think but also how they are influenced from outside sources (culture, family, friends and media). The consumer behavior for the three youngest age cohorts, Generations X, Y and Tweens (who are a subset of Generation Z), are different thus the marketer must adapt its marketing mix to match the consumption of the…

For a long time, older generations have liked to moan and bemoan about the younger generation. It has happened since at least the 1920s, when the new woman emerged and rejected the traditions of the Victorian era. Though this has almost become a “rite of passage” as said by Aaron Kaufman in “an Open Letter from a Millennial to Society,” it has made Millennials the “butt” of many mean jokes, and they have had to face many insults about how they are “the dumbest, laziest, most entitled,…

“A shiny unicorn on top of the flowery lawn” is what Lucy, a GYPSY, and others like her envision for themselves (Urban). A GYPSY, or a Generation Y Protagonist and Special Yuppie, is a middle to upper class citizen born between the late 1970s and the mid 1990s. All GYPSYs believe that they will be the best in their field because they are “special.” However, reality shows that this is not the case and that hard work is required to create and sustain a successful career, not just being told over…

The American Dream. Every American dreams of achieving it and every immigrant that comes to America arrives hoping to hit the jackpot otherwise known as the American dream. Everyone’s goal is to achieve the American Dream but what exactly is everyone trying to attain. The American Dream is to be financially stable and happy with what you have. For past generations that was manageable, but unfortunately for generation Z that won’t be feasible due to the unstable economic status which results in…

Unfortunately in today’s society, we suffer from an epidemic known as the generational gap. Essentially, this signifies the recurring misunderstanding, hostility, and general distrust that older generations in America have, such as the baby boomers, for the young, up-and-coming generation Y. This tense conflict has resulted in many stereotypes formed about our generation, including laziness and entitlement. In her Business Insider article, writer Vivian Giang contends that our overreliance on…

Generation Y, or Millennials. The United States census department does not define generations, which brings into question who really benefits from the use of such labels. The term "Millennials" was coined by two gentleman named Neil Howe and William Strauss. Strauss was an American author, historian, playwright, theater director, and lecturer and Howe was an American historian, economist, and demographer. These men worked together to write the book Generations in 1991 in which they coined the…

People are categorized by their age from the date of their birth to the current time. Age not only influences one’s life span but the time period they were raised in, the life changing events they’ve gone through and the different lifestyles they became accustomed to. In the United States the generation of Baby Boomers have been overly studied and critique by researchers, with their influx of birth rates from the years of 1946-1964, and their overwhelmingly demand of hospital delivery rooms,…