Levi Strauss & Co.

Anita Roddick acknowledges, “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed” which literally means business should not be self-centered but should stand for the welfare of the society and its components (AZQUOTES, ND, Online). In other words, corporate social responsibility (CSR) is a management concept that combines three individual entities, which are the corporation, the environment, and the society in a…

Social media makes it possible for companies to get close to the consumers and listen to their conversations. Companies can be a part of the storytelling that happens between the consumers in daily life. Therefore, the brand has an opportunity to become a cultural brand, thereby descending the identity of a product or a company and take on the subcultures reflecting the identity of consumers. Myths represent the common stories binding the community to the brand. Some very clear opportunities the…

reproduction, (4) patrilateral parallel-cousin marriage, and (5) honor and shame. Some of the key topics that are discussed by the Bedouin men and women include: differences between the roles of sons and daughters; arguments between family members; co-wives, isolation, and intimacy; rivals and fighting; raising children, midwives, and adoption; birth control and rituals and remedies; the pleasure of weddings; poems; blood of honor and sex before marriage; girls being educated; arranged marriage;…

In this evaluation I will be looking at how semiotics, ideology and visual signifiers all link in to both media as well as our society as a whole, and how that has supported me in my journey of creating a truly gender neutral/non biased product packaging that is suitable and appealing towards my target audience. I have looked at a multitude of examples in my research that have shed light on why society has so many constricting boundaries, and how I needed to approach these issues with an outcome…

Globalisation can be described as “a complex phenomenon; it is the interactive co-evolution of millions of technological, cultural, economic, social and environmental trends at all conceivable spatiotemporal scales.” (Rennen, Martens, 2003: 137). Globalisation is a process which involves the international movement of goods, services, money and ideas around the world. It has been argued that globalisation has many consequences, both positive and negative, for developing countries. This essay is…

Goodwill has been in business for 113 years, and was the brainchild of Rev. Edgar J. Helms, a Methodist minister and an early social innovator. Helm’s philosophy was simple; collected used household goods and clothing in wealthier areas of the city, then hire and train the underserved to mend and repair the used goods. The goods were then resold or were given to the people who repaired them. The system worked, and the Goodwill philosophy of “a hand up, not a hand out,” was born (“Our History,” n…

fortune 500 list in the U.S. in 2016, while ranking #38 globally. Opening its first location in 1983, Costco was not the first warehouse retailer. Companies like Sam’s Club and Price Club were the major competitors in the business of wholesale retail. Co-founder James Sinegal worked for Sol Price at FedMart and developed a business relationship with him. Later Sinegal would work with Price in developing Price Club in the late 1970s. With his knowledge and experience of the…

Visualize waking up every morning at four o’clock. Now visualize not going to school, but going collect small molluscs in the mangrove swamps on an island in El Salvador. Visualize bringing a dozen cigars and four pills to keep from falling asleep. Visualize working fourteen hours a week in the mud, have cuts, and scrapes all over your body. Visualize returning home covered in bug bites and only earning $1.40, the majority your paycheck being spent on pills and cigars. As unrealistic as this…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…