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appealing. They should also visually portray the generation as a broad ethnicity. While traditional media, television, newspapers, radio, and catalogs, reach Generation Y marketing via mobile devices has the greatest impact. Celebrity endorsements and co-branding are also of value.…

For a long time, older generations have liked to moan and bemoan about the younger generation. It has happened since at least the 1920s, when the new woman emerged and rejected the traditions of the Victorian era. Though this has almost become a “rite of passage” as said by Aaron Kaufman in “an Open Letter from a Millennial to Society,” it has made Millennials the “butt” of many mean jokes, and they have had to face many insults about how they are “the dumbest, laziest, most entitled,…

“A shiny unicorn on top of the flowery lawn” is what Lucy, a GYPSY, and others like her envision for themselves (Urban). A GYPSY, or a Generation Y Protagonist and Special Yuppie, is a middle to upper class citizen born between the late 1970s and the mid 1990s. All GYPSYs believe that they will be the best in their field because they are “special.” However, reality shows that this is not the case and that hard work is required to create and sustain a successful career, not just being told over…

The American Dream. Every American dreams of achieving it and every immigrant that comes to America arrives hoping to hit the jackpot otherwise known as the American dream. Everyone’s goal is to achieve the American Dream but what exactly is everyone trying to attain. The American Dream is to be financially stable and happy with what you have. For past generations that was manageable, but unfortunately for generation Z that won’t be feasible due to the unstable economic status which results in…

this, it seems that it isn’t so much Generation Y having an issue respecting authority, but rather older generations such as the baby boomers realizing that they cannot treat younger co-workers as children. This older employee needed to comprehend that despite a huge age difference, in an employment setting your co-workers should have a say in how a project is run. While it is true that often more experienced workers have more wisdom, this does not justify the treatment of millenials as your…

Generation Y, or Millennials. The United States census department does not define generations, which brings into question who really benefits from the use of such labels. The term "Millennials" was coined by two gentleman named Neil Howe and William Strauss. Strauss was an American author, historian, playwright, theater director, and lecturer and Howe was an American historian, economist, and demographer. These men worked together to write the book Generations in 1991 in which they coined the…

People are categorized by their age from the date of their birth to the current time. Age not only influences one’s life span but the time period they were raised in, the life changing events they’ve gone through and the different lifestyles they became accustomed to. In the United States the generation of Baby Boomers have been overly studied and critique by researchers, with their influx of birth rates from the years of 1946-1964, and their overwhelmingly demand of hospital delivery rooms,…

Every day, whether you are listening to the radio, watching TV, or even at school you will hear someone or a group of people talking about my generation (the Millennials) and how screwed or ignorant we are. In some ways they are right, but are we really as incompetent as they think? We know more about technology than our parents and grandparents, we are creative and optimistic when it comes to work, and we have a better understanding with the need to help others. Also, we stay connected to…

“The Dumbest Generation” The debate among generations of who is more intellectual is neverending. Blame for downfalls and shortcomings is passed around and is currently landing on one topic; technology is making the Millennials dumb, the dumbest generation to date. However, this is based on a very narrow scope on intelligence along with unjust comparisons. Generation Y is not the dumbest generation, Adaptations are just being made in how we intake and project information. As decades have…

What comes to mind when you hear the word Millennial? Does your brain make positive associations to the word, or attempt to shut it out? Over time, there has been much controversy over the Millennial generation and what they have contributed or not contributed to society. The New York Times article “Generation Nice” by Sam Tanenhaus discusses the Millennial generation and provides explanations in response to several arguments proposed about the generation. Tanenhaus argues that Millennials are…