Leo Strauss

“The promise given was a necessity of the past: the word broken is a necessity of the present” -Niccolo Maciavelli Deeply disturbing. Machiavelli and ‘his prince’ are seen as synonym for evil. Machiavelli was a 16th century Italian diplomat, historian, philosopher and play write. His magnum opus “The Prince” created shock among the people. It was something new for them. A man who was giving advices to princes to be cruel, cunning, ruthless and deceitful created a sense of fear among people and…

American Exceptionalism: A Double-Edged Sword Seymour M. Lipset American Exceptionalism: A Double-Edged Sword is a well-known piece of work that has significantly contributed to the study of American politics. Although the concept of American exceptionalism has been introduced since the beginning of Alexander de Tocqueville’s time, Seymour M. Lipset takes this research further by analyzing American exceptionalism with greater depth. As a scholar with great reputation, Seymour M. Lipset…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…