Leo Ryan

Since the beginning of time, humans have been searching for the truth behind our existence. In this search for answers, we often turn to spiritual leaders; gods, messiahs, profits, gurus, beings believed to possess the ultimate truth. In many occasions throughout history, leaders have emerged, and the people have followed in what we call cults. These cults have emerged in society for ages, with the first cult dating all the way back to the time of King David in Judah. Throughout America, cults…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…