Leo Burnett

Introduction Leonardo Da Vinci was an illegitimate son of a notary named Ser Piero and a peasant girl Caterina Leonardo. He was born on April, 15 1452, in Vinci, Italy which was just outside Florence. After spending his short life with his mother, Leonardo’s custody was given to his father as his mother married someone in the neighboring town. As his parents lived separate life, they gifted him with 17 half sisters and brothers. Leonardo’s love and connection with paintings started in small age…

Ba Da Ba Ba Bah, I’m Lovin’ It In 1979, McDonald’s first Happy Meal® came out, and in 1983, the company introduced the chicken McNugget. The company behind the 2016 McDonald’s McNugget commercial is the Leo Burnett Chicago advertising company. They are known for their approach that “creativity has the power to transform human behavior…it’s not about advertising or brand propositions or selling products. It’s about people and purpose” (“HumanKind- Our”). The McDonald’s McNugget commercial,…

Art director who always influences a piece of advertisement’s success or failure is one of most important position in the advertising field. There are a lot of different positions in creative team in the advertising field. From my perspective, the most important one is the art director. Art director charges advertisement’s overall design that what information it should convey and how to convey. If character in the advertisement is like human’s sound, the part of art is like appearance and body…

SC7744 Introduction to Business Ay2015/2016 Continual Assessment 2 (CA2) Case Study on Ogilvy & Mather The History of Ogilvy & Mather “Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny.” - David Ogilvy Ogilvy & Mather was founded by David Ogilvy in 1948 in New York. As Ogilvy & Mather expands over the years, it has now more than 450 offices in 169 cities and it is now one of the eight largest…

CASE STUDIES Tesco Home plus It was identified in South Korea that people spent a lot of their time travelling. This idea was brought up by Tesco, where people could easily go supermarket shopping from the subway. This award winning campaign requires people to buy groceries virtually in the subway through a virtual wall. All you need to do is scan the QR codes of products on your smartphones and add them to your virtual carts. After making the payment, the items would get delivered to your…

Drinking culture refers to the societies and practices associated with the consumption of alcoholic beverages. In Western culture, the social functions of drinking alcohol have attained various myths formed around popular culture and its social dangers. Drinking has been an abundant part in everyday adult life and is a myth of a sedative elixir or a perilous poison. The myth that embodies this artifact is that driving under the influence of alcohol has seriously negative consequences for those…

Nike: Just Do It In the 21st century, we cannot sell any products without advertising. Currently most people will not buy anything before watching an ad for said product. Many people are happy when they see advertising. When we go out, we see advertising is everywhere. We see it trains, buses, taxicabs, even when we drive on the highways .also, they are prevalent on the internet, TV, radio, magazines even different kinds of social media. It encourages the economy to develop and helps in…

Wendy Clark was named President and CEO of DDB Worldwide. DDB Worldwide employs roughly over 10,000 people. According to Hoovers, in 2017, they had a revenue of $303.086 million. Their competitors include: J. Walter Thompson Company LLC, Leo Burnett Company, Inc., and McCann…

INTRODUCTION In the context of contemporary consumer society, advertising is an indispensable way of product promotion. People can easily find advertising campaigns of different brands anywhere, like the billboards, bus stations, even in restrooms. Advertising campaigns have already become a kind of mass media which transmit all the information frequently. The modern advertising industry aims to use creative ideas and sophisticated graphics to convey the message to a specific target market.…

Question 1 Having the chance to work for the Leo Burnett Company is a great opportunity. I feel many employees come to realize and appreciate this as they work in its fast pace environment that promotes comradery and team work. The company itself is well established and has a vision that drives it to continue to expand and grow, in spite of an environment that is continuously changing with the desire of the consumer. The vision given to the marketing teams is one of building ‘brand belief’, in…