2 ROLE OF MARKET SEGMENTATION WITHIN INNOVATIVE LEISURE 2.1 Concept of Market Segmentation and Its Purpose in Relation to Marketing Market segmentation allows marketers to divide consumers and the market into segments. This is a key tool to any marketer as it creates groups that are manageable and easy to target based on shared characteristics and requirements. Segmented customer data within Innovative Leisure is essential as the wide product range means some products may not suit different…
I read The Theory of the Leisure Class by Thorstein Veblen; The book was published in 1899 by Macmillan. From a biography on Encyclopedia Britannica I found that Veblen was a graduate of Carleton College, and went on to study at John Hopkins and Yale; Earning a Ph.D. from the latter in 1884. After spending seven years reading on his father’s farm he went to Cornell as a graduate student, and then on to the University of Chicago where he became an instructor in economics in 1896. He published The…
The theory of the leisure class, which was proposed by Thorstein Veblen in 1899, rationalizes the evolutionary development of human institutions (social and economic) that forms society, such as how citizens earn their livelihoods, wherein technology and the industrial arts are the creative forces of economic production. The production of goods and services was not intended to merely reach the material needs of society, but to earn profits for the owners of this production. The industrial…
From the table, it is obvious that Aristocrat Leisure Limited has increased its debt financing and equity financing. According to these increases, the equity financing is the preferred option to finance for Aristocrat Leisure Limited and the capital structure of Aristocrat is mainly from it. As a result, Aristocrat Leisure Limited does not get any tax benefits from increased debt financing. Over the four-year period, Aristocrat Leisure has increased the debt financing by a big margin, and…
These days I find myself spending an increasing amount of leisure time on my computer, and my various activities range from internet gaming to browsing through social media website and forums, to shopping and reading current events. Entertainment is only clicks away on the internet, but before the rise of the World Wide Web, TV use to be the only avenue of entertainment. The family didn’t always scatter after dinner to make that mad dash toward their computer screens, but rather, we’d use to…
The study of history is useful to the understanding of the recreation and leisure movements because it informs us how and why we have some leisure activities that we do today. When we study the history of leisure we can examine how leisure and its definition has changed over time and how some still exist today. An example is the Olympics; the Olympics was first recorded in Greece 776 B.C that lasted five days. These games, at that time, was organize to honor the Greek god Zeus. Furthermore, the…
Topic sentences Most of children usually want to spend their free time to relax or do things which are not useful for them .Therefore , to prevent children spend all their leisure time on useless things , parents should plan their’s leisure time. Supporting sentences There are a lagre number of children will choose playing video games , reading comic and watching TVs instead of reading books or playing some sport activities. They may think they have right to relax after a long week in school,…
participation in this during leisure time, as well as an increase in sedentary behavior during work and…
Describe the range of legal factors that may influence work in the Leisure centre and describe the regulatory bodies that activities in the leisure centre may be regulated by. Legal Factors - there are a number of legal factors that influence work in a leisure centre and they are all in place to keep everyone safe and well and make sure that everyone follows the rules. Duty of Care – under the Health and Safety at Work Act 1974 all employers and employees have a duty of care towards people…
Joseph Pieper in Leisure: The Basis of Culture, wrote numerous topics which are linked to Western philosophical and religious traditions. The most interesting to me was his focus on leisure, work, and their relationship. The term “leisure”, dates back to the early 14th century, the original definition is “the opportunity to do something”. The Greek meaning of leisure is derived from the work skole, in English “school”. Today, the word leisure is just a playoff of the word “fun” or for me that is…