Leica Camera

1. Introduction Nikon Corporation or as often just referred to as Nikon, is a Japanese transnational company that specializes in optics and imaging products such as still cameras, single-lens reflex cameras, camera lenses, binoculars, microscopes and many more. The company runs in four sections with one being imaging products, and the rest being precision equipment, instruments, and others (Market Publishers, 2015) The corporation’s headquarters is located in Tokyo, Japan (Nikon Corporation,…

Leica uses various brand elements to identify its brand and enhance their brand awareness. Leica uses brand elements to communicate with their customers and to build relationship between them. Brand elements help Leica to stand out in relation to its competitors. First of all, Leica brand name provide clarity and simplicity, which establish its position in the market. Leica choose memorable, meaningful, and likable brand name to enhance its brand recognition and reinforce its associations. Kan…

scope and basically an agreement for both companies to share their resources while remaining independent organizations. Leica and Huawei are complementary to each other’s products but operate in the same industry. Therefore, it would be beneficial and easier if they were to operate as separate organizations rather than going through the complexities of a merger or acquisition. Leica offers resources such as a strong brand image, representing “German engineering at its best” and is highly…

taken from an air balloon and was a view of Paris. By the 1880’s there were some radical changes to photography. People could take pictures while holding their camera in their hands. In 1888 George Eastman, an American dry-plate manufacturer, created the Kodak box camera. The Kodak was a miracle with all it’s features. For starters, the camera was handheld. It was also lightweight, inexpensive, and easy to operate. Kodak’s slogan was “You press the button, we do the rest”. This slogan was a way…

resulting in dramatic images that mark the line between the representation and the abstract. Gursky began photographing in black and white with a hand-held Leica camera, but as any other kid, he decided to go against the trend and began using a larger camera to work with color on a tripod, using a 100 ASA Fuji film in two large-format Linhof cameras. Throughout his career in photography, most of his released…

The name of a famous and glorious photographer would be Robert Capa. This famous photographer was not only known by the name Robert Capa, but also by the name that he had originally been given was Endre Erno Friedmann. The reason why he was known by another name was because he realized that he would earn more money at the time if he made his name sound more like a rich American rather than a poor man that was from Hungary. Robert Capa’s nationality was Hungarian but he eventually became an…

A growth in political movements, attempts at social reform and strikes by the population trying to establish a sense of identity contributed to the turmoil that overwhelmed the United States during the Great Depression (1929-1938). Many artists who were infuriated by the events became social activists through their art. Among them, was Ben Shahn (1898-1969), an artist whose Jewish family fled Lithuania in 1906 and settled in Brooklyn, N.Y. In the 1920’s, Shahn became part of the social realism…

Henri Cartier-Bresson was born on August 22nd, 1908 in Chanteloup, France. Cartier-Bresson had five siblings, Cartier-Bresson being the oldest. His family were privileged growing up due to his father was a textile manufacturer. His whole life he was interested in the arts and was inspired by his uncle who was a painter (Oden). Many members of his family were also interested in art. He went to school in Paris where he developed an interest in literature and art. In 1927 Cartier-Bresson studied…

“A Perfect Day for Bananafish” and “Teddy”: Salinger’s Commentary on the American Society In J.D. Salinger’s Nine Stories, featuring “A Perfect Day for Bananafish” and “Teddy”, he skillfully illustrates the societal struggles of materialism and worldliness, and its destructive impact on people’s personal lives. Through his complex characters, Salinger depicts how the American lifestyle erodes the core values of family, as shown in his portrayal of marriage, and the neglect of children.…

Dorothea Lange is one of the most influential photographers of the twentieth century. Born in May 1895 in the United States her real last name was Nutzhorn. Lange was the maiden name of her mother, which Dorothea adopted as her own. She learned photography was enrolling in the New York school Clarence H. White, an American photographer, teacher and one of the founding members of the Photo-Secession movement, his influences where family and the rural social life of America. She studied there…