Legoland

marvel, Star War and DC comics in the featured LEGO product. • Expend the room in different platforms from physical brick toy product to various fields such as Movie, Video games or even educational field, they also build one actual LEGO theme parks LEGOLAND in Malaysia • Offer a meaningful award of educational brick toy competition to promote the benefit and advantage of LEGO and encourage children to play in "system" and "creativity". Threats: • To many litigations with Mega Bloks in legal…

4.1 UNDERSTANDING THE BEHAVIOUR AND THE DECISION-MAKING PROCESS 4.1.1 The Difference Between Consumer and Organisational Buyer Behaviour As Innovative Leisure’s customers are organisations, we have to appeal to decision makers who are either making the decision themselves or on behalf of an organisation. It’s important to understand the difference between consumer and organisational buyers. Consumers choose products based not only on price but on popularity, status and other emotional triggers.…

STRATEGIC STUDY Historical Background and Present Context Domino’s Pizza is a billion dollar company with over 50 years in the business of pizza making (International Directory of Company Histories). Currently, Dominions has over 15,000 employees and they are open internationally in 82 countries (International Directory of Company Histories). The company expects to be the number one in pizza making and pizza delivering; this is also said in their mission statement (Domino’s Pizza Inc.). With…

Angelica, when she said “You don't think what, Daddy?” Henry nor Rose felt like they should let their daughter be aware of their financial status, so Henry made up a little lie and said “I was just telling your mother that I don't think we should go to Legoland, but instead go to Disneyland this summer.” Angelica screamed at the top of her lungs in excitement “Thanks Daddy, you're the best, I love you so much!” “ Alright, time for bed now sweetie, I will be there in…