Lego Mindstorms

Introduction Lego is a toy-making company founded in Billund, Denmark (LEGO 2014). In this essay, Lego’s value and core competencies will be identified based on the PEST analysis, Porter’s Five Forces and the Value Chain Analysis. PEST Analysis Political Government policies affecting a reduction in the corporate tax level, or an increase in import taxes in developing economies, will have an impact on the Lego Group due to the wide distribution of products to more than 130 countries (LEGO 2014).…

Purpose After a decade-long slump, Lego has rebuilt itself into a global giant. This paper forms a review of the literature associated to the history of Lego, its purpose is to develop a grounded account of the approach and actions employed in the transferral of leadership which ultimately led to the success enjoyed by the organization today. An interrogation of the organisations leadership turnaround strategy will expose common leadership failures, in turn providing solutions to the problem…

The word LEGO is a recognizable word across the United States. All millennials have known what LEGOs are because they are how we showed our ideas. LEGOs allowed us to craft our imaginations into real life master pieces. Before Thanksgiving Break we were given the opportunity build with LEGOs in an English 1230 class. I would not say we were playing with LEGOs because we were relating back to a childhood memory. Our brains are more developed, but do we still have our imagination? The project…

Since 1958, over 400 Billion Lego bricks have been produced. As I look back my childhood, I can recall so many splendid toys that I had. One toy that stuck out to me that I thoroughly enjoyed was a massive set of Legos. The possibilities were always endless, I could create anything that came to mind. Similarly, to the ideas touched on by two writings; Maria Edgeworth’s “Toys” and Roland Barthes’ “Toys,” the Legos were wonderful toys to utilize because of the way they were able to engage a child…

LEGO Canada The Lego Group is a family-owned company with its base on Billund, Denmark, and it is well known for the creator of Lego brand toys. The company was established in the year 1932 by Ole Kirk Christiansen. The word Lego is actually derived from the Danish words "leg godt", which means "play well". The word "lego" means "I put together" in Latin, and "I connect" or "I tie" in Italian. In the first half of 2014 the Lego Group became the world's main toy company by market value,…

“Crash!". Startled and fearing the worst, my mother ran to the hallway to find the 4 year old me standing on a chair trying to reach the top of a ledge. With a sigh of relief, she took a closer look and saw the new Lego set my father had bought the day earlier. That was my first Lego set, the one that kick started my interest in building objects from my young, wild imagination. My father, being a Mechanical Engineer was quite happy with my…

Background: Lego was found by a Danish man named Ole Kirk Kristiansen in 1932. He started with wooden toys as he was with a strong sense of craftsmanship. He then passed the company on to his son and grandson. In 1946 they bought the first plastic injection molding machine to make his toys. However, the plastic toys was not popular as people still prefered wooden toys until 1960 that Lego decided to finally abandoned wooden toys’ production to Plastic completely after the devastating warehouse…

From baby boomers to millennials, we have grown up on Legos. Whether it was a five-hundred-piece space ship or 10,002-piece model empire state building, there are childhood memories of the Lego brand nestled in our brain. Way back, not so long ago, in 2008 I was nine years old. Christmas was right around the corner and I had only one item on my list, the Batcave Lego set complete with the bat mobile and batwing. Obviously once Christmas morning came, I viscously tore into that gigantic red…

a little Lego piece shows up somewhere: under my bed, in my drawers, in my closet, and probably several have been sucked up by a vacuum cleaner. Even for the past five years I have had a Lego Star Wars ARC-170 bomber laying on my dresser. Legos are a way for me to express my imagination: they enable me to build what I want when I want. I have spent countless hours just tinkering with these plastic pieces and setting up storylines to go along with them. Slowly, however, my time for Legos has…

Lego is a popular toy company known and seen by many. However, they weren’t always profitable. They, like many other companies, ran into hardships. This was mostly done by the lack of a proper strategy and loss of the company’s identification. Strategies are the upmost important to have in a business. In addition a strategy is only as good as it is implemented. A strategy that isn’t followed isn’t effective. This was one of the problems that Lego had. Lego is the play on the Danish words “leg…