Lego Mindstorms

success of LEGO’s include, the familiarity that parents (who control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy,…

The first two shelves were filled with legos that were obviously aimed for boys. These legos were Star Wars themed and in dark blue and black packaging. Above the Star Wars legos were pretty pink lego boxes with girl lego characters and pretty pink presents on the box. It was very clear which legos were meant for boys and which were made for girls. After researching more about this I discovered that lego released the lego and friends toy line which is aimed for females and is all…

Once upon a time, far far away, there was a magical kingdom made up of bright blue and dark green Legos located at a special place named Coronado Island. In this kingdom there was a king named Jon Center who forever loved Legos. It was finally here. It was the day of the great hamburger cook off. This day also meant the king would choose his new chief, the man who created the best tasting hamburger. “Sir, Sir!” the king’s servant yelled, running through the crowds towards the…

The Happy Mini @ Girls Art Project team, has been participating in the @Home league of the RoboCup Japan Open since 2014, and participated in the RoboCup 2015, 2016, and 2017[1] world competition. The team got the 9th, 8th, and 9th places in the competition. The goal of Happy Mini @ Girls Art Project is to create a home robot which will make family and society happy. We believe our resource and technology are not meant to build war or battle robots. Through robotics, we aim to promote a…

boundaries of my research project, and d) the types of qualitative evidence I will hopefully be able to collect. The Community The community I will study as part of my coursework is a group of German Lego fans of various ages who have made it their hobby not only to build, create, and play with Lego bricks, but rather to use them as production material for stop-motion films. This particular niche of stop-motion filmmaking has developed with the advent and finally the widespread availability of…

Everyone sees the world through different perspectives. I tend to have a vivid imagination and see things for their creative potential. When I was a child I loved to play with legos, the ability to create anything you could imagine always inspired me. In my free time, I would build either Star Wars or Harry Potter lego sets. Eventually as I aged, following instructions became a bit boring so I began to build my own projects. Sometimes they had to do with the theme of Star Wars or Harry Potter,…

Introduction This advertisement was part of a print campaign “Creativity Forgives Everything” created by an advertising agency for LEGO; the title of this advert is “Fridge” and it was released in February 2014. LEGO is an internationally-known toy manufacturing company that addresses a range of cultural target groups, but more specifically for a western audience; owing to this, the text of the advertisement is in English. From the language choice and words chosen for the advert’s slogan, it can…

The core layer of Legos satisfies the desire for knowledge and assists in their learning. Children are curious and learn best through hands on interaction. The use of Legos providing a more enjoyable way to learn concepts and skills, encourage children to explore and discover by being creative and experimenting with the building blocks. The second layer, the actual product, would just be the physical product of the Legos, which consists of thousands of little plastic brick pieces that end up…

External Analysis Porter’s Five Forces Analysis I. Rivalry - The competitive rivalry is high, and the major competitors are Hasbro and Mattel. Furthermore, LEGO also has to compete against companies that sell similar products with a relatively low cost. LEGO’s pricing strategy makes the product have almost no price advantage in countries such as China and India, which gives too much space for its competitors’ products. II. Threat of New Entrants – The threat of new entrants in the toy industry…

With the popularity of The Force awakens period, it is good to see that not forgetting the original Lego Star Wars Trilogy, which gives us some great new sets to recreate classic scenes. Case in point, the freezing carbon Bedroom set, which is one of the most iconic moments of The Empire Strikes Back. This set includes a relatively small room, three men - Han Solo, Boba Fett and Ugnaught - and Han Solo in Carbonite pieces. Complexity: This is a relatively small series of 231 pieces, but many…