Lego Group

Since 1958, over 400 Billion Lego bricks have been produced. As I look back my childhood, I can recall so many splendid toys that I had. One toy that stuck out to me that I thoroughly enjoyed was a massive set of Legos. The possibilities were always endless, I could create anything that came to mind. Similarly, to the ideas touched on by two writings; Maria Edgeworth’s “Toys” and Roland Barthes’ “Toys,” the Legos were wonderful toys to utilize because of the way they were able to engage a child…

“Crash!". Startled and fearing the worst, my mother ran to the hallway to find the 4 year old me standing on a chair trying to reach the top of a ledge. With a sigh of relief, she took a closer look and saw the new Lego set my father had bought the day earlier. That was my first Lego set, the one that kick started my interest in building objects from my young, wild imagination. My father, being a Mechanical Engineer was quite happy with my…

From baby boomers to millennials, we have grown up on Legos. Whether it was a five-hundred-piece space ship or 10,002-piece model empire state building, there are childhood memories of the Lego brand nestled in our brain. Way back, not so long ago, in 2008 I was nine years old. Christmas was right around the corner and I had only one item on my list, the Batcave Lego set complete with the bat mobile and batwing. Obviously once Christmas morning came, I viscously tore into that gigantic red…

a little Lego piece shows up somewhere: under my bed, in my drawers, in my closet, and probably several have been sucked up by a vacuum cleaner. Even for the past five years I have had a Lego Star Wars ARC-170 bomber laying on my dresser. Legos are a way for me to express my imagination: they enable me to build what I want when I want. I have spent countless hours just tinkering with these plastic pieces and setting up storylines to go along with them. Slowly, however, my time for Legos has…

c) the boundaries of my research project, and d) the types of qualitative evidence I will hopefully be able to collect. The Community The community I will study as part of my coursework is a group of German Lego fans of various ages who have made it their hobby not only to build, create, and play with Lego bricks, but rather to use them as production material for stop-motion films. This particular niche of stop-motion filmmaking has developed with the advent and finally the widespread…

External Analysis Porter’s Five Forces Analysis I. Rivalry - The competitive rivalry is high, and the major competitors are Hasbro and Mattel. Furthermore, LEGO also has to compete against companies that sell similar products with a relatively low cost. LEGO’s pricing strategy makes the product have almost no price advantage in countries such as China and India, which gives too much space for its competitors’ products. II. Threat of New Entrants – The threat of new entrants in the toy industry…

Introduction This advertisement was part of a print campaign “Creativity Forgives Everything” created by an advertising agency for LEGO; the title of this advert is “Fridge” and it was released in February 2014. LEGO is an internationally-known toy manufacturing company that addresses a range of cultural target groups, but more specifically for a western audience; owing to this, the text of the advertisement is in English. From the language choice and words chosen for the advert’s slogan, it can…

Lego land 2009 It was July 9th 2009 my 8th birthday, and at the time my life was consumed by my obsession with Lego sets, even though I was known to rage when I couldn’t figure out a difficult part. We were visiting family in California and it just so happened that it was my birthday. And my parents surprised me with a day in Lego land. As we drive up to Lego Land, about every 500 feet there is a letter made out of Legos, W-E-L-C-O-M-E, it spells. After we got our ticket to park we found…

Toys-R-Us is one of the largest and most well-known toys stores around the world, having more than 1,800 stores worldwide (“Our History”). Which means kids all over the world can get hyped up about wondering around this toy store, begging to spend their parents’ money. The primary competitors would be other toy stores or hobby shops. Build-a-Bear workshop, Disney Toy Stores, HobbyTown USA, and pretty much any other places that specializes in toys and play things for kids. Toys-R-Us secondary…

sidewalks, trading Silly Bandz with friends, and feeding my Webkinz. These trends represent a youth culture embracing community and childish fun. By accepting a trend, one shows they are keeping up with the times and seek to conform to a distinct social group. People that continue to support fads and trends propel the effects of…