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    Millennials Failure

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    The minds of millennials are to companies what the universe is to the rest of the world; forever changing and impossible to understand. It is no secret that many companies have taken to social media in an attempt to gain the attention of the younger generations and it is equally evident that many of these attempts have failed. Companies start campaigns geared towards millennials in the hope that it will gain their attention. For companies like Lays and McDonalds, they not only failed to understand there audience, but the platform as well. Although the companies failed to get the positive reaction they were hoping for, the campaigns can still be regarded as successes because it got people to talk about them. In 2012 PepsiCo took to the internet to ask people to come up with their ideal Lays potato chip flavor. Name ideas could be submitted to the Frito-Lays Facebook page where they would be placed on a bag and added to the voting section. The submitter of the bag with the most votes would win a one million dollar cash prize. The campaign was called “Do Us a Flavor” and was initially a quiet success. The decision was made to make the contest an annually occurring one and each subsequent year more votes were cast. With each successive year the format of submitting suggestions had to change to accommodate the amount incoming suggestions. The ads were placed on websites frequented by the younger generations. The campaign began as a way to get the younger generation to think about…

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    Introduction: The three brands chosen to conduct the taste test were Lay’s, No Name and Old Dutch. The company Lay’s was founded by salesman Herman Lay when he opened a snack food company in 1932 in Dorset, Ohio. Lay merged his company with Elmer Doolin, founder of the Frito Company in 1961. Since then, Frito-Lay became one of the largest snack food manufacturers in North America. The company No Name is a generic brand grocery and household products sold by Loblaw Companies Limited, Canada's…

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    This week I chose an article called Huckabee: There Better Not Be Doritos at Your Super Bowl Party by Kelly Frazier. The article discusses presidential candidate Mike Huckabee's distaste for Frito Lay's partnership with the It Gets Better Project which is aimed at fighting anti-LGBT bullying and giving hope to those who are being harassed. People who donated to the It Gets Better Project would receive via mail a limited edition bag of Frito Lay's Rainbow Doritos. According to the article Mike…

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    According to agricultural researcher Charles Benbrook,Ph.D., 1.6 billion kilograms of Roundup have been spewed globally since 1971. (One kilogram is approximately 2.2 pounds.) With more than 90% of USA corn grown from genetically engineered seeds, there’s little doubt that, whoever’s crunching corn chips that aren’t organic, are munching glyphosate in every bite. A Frito-Lay product fits the category, as Natural News reports. “Recent tests conducted on Frito-Lay’s SunChips product revealed the…

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    Product Planning Process

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    undergo that starts from the general idea to the introduction into the market. These particular phases are the blueprint to the design, creation and marketing of the new product. At this stage, there are certain responsibilities that will require you to gather ideas and data that you will need to get things started. Generating the idea is the beginning stage in which there needs to be some research. Places to start would be to gather input from consumers to provide the consumer wants, needs, and…

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    or disrespectful treatment. Ruthlessness, callousness and arrogance don’t belong here. Integrity. We work with customers and prospects openly, honestly and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, then we won’t do it. Communication. We have an obligation to communicate. Here we take the time to talk with one another . . . and to listen. We believe that information is meant to move and that information moves people. Excellence.…

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    History Of Pepsico, Inc.

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    PepsiCo, Inc. is a successful company that operates worldwide selling beverages like Pepsi, 7up, Mountain Dew, Mirinda, Lipton, Tropicana, Gatorade, Brisk, Mist Twist, Aquafina and Starbucks, as well as foods under the brand of Frito-Lay, Inc. that offers products such as Quaker, Walkers, Lay’s, Fritos, Doritos, etc. In 1902, Due to the increase in popularity of the new soft drink Pepsi, the behemoth we know today was known as Pepsi-Cola, a small company established in 1902 by Caleb Bradham, a…

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    Enron Neoliberalism

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    what neoliberalism does, advocates for neoliberalism were focusing on the idea of freedom to get many Americans to believe that this was the way to go. Not only this, but neoliberalism proposed the bettering of the population’s lives by “liberating individual entrepreneurial freedoms”, widely through a deregulated market and trade (Harvey). When Ronald Raegan became president, defeating Carter, he turned much more eagerly to neoliberalism than Carter had been (Harvey). An era of deregulation on…

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    This was a significant move for a company primarily focused in breakfast cereals. Pringles has a presence in China, which relatively minor in 2013. The brand generated just over 36% of its revenue from the US market, one upon which Kellogg is already highly dependent. Pringles gives Kellogg a great advantage in the sweet and savory snacks category, and the company’s partnership with Wilmar in China compliments the acquisition. The brand also has intellectual property that Kellogg can leverage…

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    Case Study Of Pepsico

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    This means increasing the amount of whole grains, fruit, vegetables, nuts, seeds and low-fat dairy in our global product portfolio. It also means reducing the average amount of sodium per serving in key global food brands, in key countries, by 25 percent by 2015 reducing the average amount of saturated fat per serving in key global food brands, in key countries, by 15 percent by 2020) reducing the average amount of added sugar per serving in key global beverage brands, in key countries, by 25…

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