Lanka

Past published research have shown advertising subjects that are dependable with the cultural values of an intended audience are more desirable than ads that reflect inconsistent values (Belk, Bryce and Pollay 1985; Muson and McIntyre, 1978). People differ in the extent to which they prefer one specific value over another. One individual may prefer adventure over harmony, whereas another may prefer harmony over adventure. Not only do individuals vary in their value priorities, but cultures also…

Sri Lanka is considered as lower-middle income group country. In 1978, Sri Lanka opened the country to foreign investments and was the first country in liberalizing the economy in South Asia. However the financial sector of country is not well established yet while its records import development in human improvement. In the past three decades, the country was affected by natural disasters and the civil war. At present Sri Lanka has robust growth rates in recent years…

trust in a war-torn is exquisitely described through various perspectives of the people within the Sinhalese-Sri Lankan community, character development, and imagery. The perspective of protagonist Anil, a forensic anthropologist who grew up in Sri Lanka begins when story as she returns as part of a Human Rights investigation to bring out the truth of war-crimes and corruption in the government. As she arrives after years abroad for education, Anil’s perspective of her homeland changes according…

using demographic, geographic, psychographic, and behavioral segmentations. For example lucky Lanka Company always gets resources (milk) from Sri Lankan farmers and then manufactured yogurt .In the marketing think about demographic, geographic, psychographic, and behavioral segmentations. Under the demographic segmentation organization think about consumer’s age as well as income most of the time lucky Lanka yogurt prices are low than their competitors. Other thing is all ages consumer’s from…

Current Marketing Mix Strategies of the Product Sprite A set of marketing tools that are used by an organization in-order to achieve its marketing objectives are classified under the marketing mix strategies. This covers all from creating a new advertisement over to designing new packaging for the product. All these options are gathered into 4 factors known as the 4Ps’ while each factor individually has a significant power in influencing the consumer demand of the specified product. It was an…

That was the only reason which made him to visit his native place in order to create some awareness among the people about merciless civil war. Anil Tisaara is the protagonist of the novel who was born in Sri Lanka and for the sake of improving her studies she needs to go some other alienated land where she has fought for her own identity. Before that she has created an identity as a young and energetic swimming player. During her visit to the western country…

Maintain and Increase Customer Satisfaction Level Coffee Bean and Tea Leaf’s goal is to maximize customer satisfaction, which is done mainly through their high quality products and service maintained worldwide. In order to record customer satisfaction, a particular index is established to bring the collective feedback from all stores located worldwide. This index is key to bringing improvements to their product line and in-store services throughout their various branches located all over the…

1.1 Definition Social responsibility can be defined as a means of achieving sustainability. By achieving social responsibility, companies must have principles such as accountability and transparency. The main objective of Corporate Social Responsibility is to ensures an approach that protects the long-term success of society and environment. Also, at the same time generating profit without harming the planet or the exploitation of people. Thus, Corporate…

cost and shipment cost. (General duty is 25% or 60LKR per K (Sri Lanka, 2017) NBT Tax - 2% , Highest Levy for some key raw materials: .Eg. wheat powder 140 per cent of CIF and sugar 55 per cent of CIF (Times, the Sunday, 2015) Economy of scale: comparing to other countries, Sri Lanka is a small country with 22Mn population 50% of them fall…

different countries for various reasons. What i never expected was to be one of those people. At the age of 12 i packed my whole life into a suitcase and moved to the united states without actually knowing why. All i knew was things in my country, Sri Lanka was falling apart due to political corruption and the only way to ensure a safer future was to leave. As a child i had been lucky enough to visit extraordinary places like singapore, china and hawaii for long periods of time. So in my mind,…