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IKEA has created a global marketing strategy based upon its original business model developed in Sweden over 70 years ago, which focused on offering quality, low price products to the mass population. When entering developed markets, such as the U.S. and western nations, IKEA applies this globalized marketing strategy with very similar products, branding, positioning, and minor customizations made to appeal to consumers in each region. More recently, IKEA has started entering emerging markets…

Summary of Event: Wicked is a musical about how the witches from The Wizard of Oz became friends. Elphaba, the wicked witch of the west, goes to Shiz University to help care for her little sister Nessarose. Her roommate at Shiz ends up being Glinda the Good. The professor at Shiz realizes that Elphaba has great powers and decides to teach her sorcery and gives her a chance to meet the Wizard. Elphaba and Glinda go together to meet the wizard and while there she is given the spell book which…

L. Frank Baum wanted to create an American fairy tale full of fantastical but heroic characters that connected with his readers. He created Dorothy, the Kansas girl who caught do anything, the Scarecrow, without a brain but full of great ideas, the Tin Woodman, lacking a heart but full of compassion, and the Cowardly Lion, who said he lacked courage but was brave at every turn. These characters set off on an adventure that saw them face and overcome obstacles at every turn, regardless of whether…

In Exodus 33:12-16, a new side of Moses is visible where he is actively accepting his duty to be the mediator between God and His people. There is also a shift in Moses’ and God’s interaction. Moses begins taking more control of the conversation by professing his thoughts on the Israelites and how they should be lead. This shift extends to the fact that Moses is not just God’s hand picked spokesman to the people, but is now his faithful companion. In the beginning of this excerpt, Moses…

“Train to Busan” is the most purely entertaining zombie film. The writer and directorby Yeon Sang Ho produced the action horror railroad movie “Train to Busan” which is largely place riding aboard high seed KTX train travelling from Seoul to Busan in the middle of the zombie. Director of Yeon Sang Ho , who produced the famous animated feature “The King of Pigs” and “Seoul Station” transitioned to live action a horror thrill ride with the zombies in the train. Train to Busan is a zombie genre…

3.0 Assessment of corporate reputation on two companies 3.1 Kia Motor Corporation (KMC) Kia Motor Corporation the oldest Korean automobile manufacturer whose headquarters are based in South Korea was founded in 1944 as Hyungsung Precision Industry, a manufacturer of bicycle parts and steel tubing. In 1951, it was named “Kia industries”. The Kia name is derived from Chinese characters: ‘Ki’ meaning “rise up” and ‘A’ meaning Asia interpreted as “Rising out of Asia”. Kia had humble beginnings…

In the movie, “Of Mice and Men” Weed was very different than the one in the novel. First and foremost, the lady in the red dress chased Lennie and George; the book did not portray it that way. The men were also chasing Lennie and George. I believe the director chose to do it this way because it brings action, and it also makes it more interesting it. Also it is the beginning of the story, so he possibly may have wanted to add an attention grabber to draw you in. It does not change the story only…

Zombies today represent much more than what is portrayed in film or books. They all have a deeper meaning that relates to current situations. The main reason zombies are used is because they evoke fear. The fear that is felt while watching the film or reading the book is directly related to something terrible that is happening in the world at that time. Despite many real creatures that are fright inducing to many, a somewhat fictional creature was chosen to portray the character of a monster.…

The Wizard of Oz children’s author L. Frank Baum helps reflect the populist agenda throughout the actions and personalities of the characters. Baum gives images during the turn of the United States dealing with political and economical issues during a specific time in history. Baum work helps give imagery of the populist agenda by providing the characters, symbols, and themes. Dorothy is the center of the whole image or issue. Dorothy is an orphan living with her Aunt and Uncle on a farm in…

ichelle Geiszler 1. In this particular play there are four major settings/scenes. The first is known as The Unknown Place in Oz, which is at the beginning and is right when Dorothy comes out of her house feeling, confused not knowing where she is. I play the North Witch during the first scene and the last scene as well. My specific relationship to the first scene is that I am happy because the evil witch is dead due to Dorothy’s house. My mood is positive while welcoming Dorothy into the…