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    360 Deal Case Study

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    The evolution of music distribution has impacted the way people consume music today. With the new ability of obtaining music for free, whether if it is legally or illegally through numerous file sharing sites, record labels have been put in a special situation where they have to come up with new ways to gain profit beyond record sales, their main source of profit in the past. In a new type of record deal, the 360 Deal, the hassle of investing millions of dollars into an musician’s career to get…

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    restart the cycle (Wikstrom 87). Most music labels “try to improve the media presence through various marketing and licensing activities (Wikstrom 87). One of the major effects on the media presence is audience action. “The links that connect media presence, audience reach, audience approval, and audience action constitute a reinforcing feedback loop that plays a crucial role in the music industry dynamics” (Wikstrom 88). If the loop works the music label can only move…

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    Growing up, I always listened to music - not much has changed since then. My father, a fellow music lover, was the one who got me into the artists I listen to today, most of which are smaller, indie label singer songwriters. While the content we consume is similar, the ways we consume have changed dramatically. The internet has grown tremendously in the past few decades, especially when it comes to the music scene. Nowadays, we have things like iTunes and Spotify to listen to what we want, when…

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    but I believe artists nowadays will want more than that. Warner Records hold a whole lot of catalog from the old days when music production costs were high and labels guard the pass between the artist between the audience, but that is not the case nowadays. Now there is more music created and listened before, and the value of a major label like this has changed from building the bridge within the musician and the listeners, to the is the ability to build up large monetizable audiences. Since…

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    Comparing the music industry in 10-12 years ago to nowadays, we for sure can tell the massive change. From the way people choose digital over physical music, labels are something that can really affect your career path or how technology totally change our ways to produce music. In the past 10 years, the music industry has faced a massive drop of physical sales while digital keeps rising. This factor cause by the technology we have to. With just a move of your tip you can have an entire album in…

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    The Impact of Technology on the Music Industry How are things different in the music industry compare to how it was in the past now that technology change it? This is part of the field of Information Technology (I.T) because it is part of the entertainment district and the entertainment district uses. Technology that made it flourish,so when technology evolve so does the entertainment district especialy the music industry.Online buying of music help’s the music industry for the better because it…

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    Case Study: Sine Records

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    Industry: Sine Records will be an all-encompassing record label for the EDM artist who is looking for a reliable and approachable company to release their music through. Our aim will be to forge long-lasting and personal relationships with our artists and our consumers. From the recording process through to the final release of the product, we will endeavour to provide the best service possible. Not only will Sine Records release music, but we will also market sample packs and synthesiser…

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    A record label makes, distributes and markets sound recordings; basically at the end of the day they're out to make money. How has the music industry been affected by the Internet and digital downloading? This question is important because the Internet is the Music Industry's new problem. Music in today's world without the Internet will be the main question or main concern if we did not have it. Where would the music industry be without the Internet and the power to share files, MP3 waves and…

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    that are very successful. Must be to the satisfaction of record label and musicians, if not commercially. Some might move up into marketing, sales, advertising, publicity and public relations, and promotion. Independent-label bands choose to produce themselves, the know-how and experience of a successful producer is a standard for major-label productions. Skills of the music producer are still continuing to be seeked by record labels. Independent producers that are their own boss may get put…

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    more attention than if they had been themselves. Labels will also make you put out content you may not be proud of or have even wrote, but if you want the funding to and to not be cut from the contract you have to sellvery often for people like him. While he was on the label they tried to change him, they wanted him to talk a certain way and they gave him songs to act like he wrote so he could get radio play. He was not happy so he left that label because he saw how big his online following was…

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