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    Apple Music Case Study

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    Apple Music Apple is a revolutionary company in digital music and has changed the structure of recorded music market with iPod and iTunes in the 2000s. Apple’s iPod and iTunes have led digital music market as the leading provider of MP3 players. However, Apple is now a newcomer in streaming music market with Apple Music, launched in 2015. Since 2005, global digital music revenues have been growing so fast (Exhibit 1-a Global Recorded Music Industry Revenues 2005-2015). Especially, streaming…

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    backstory, which is usually sad. This sad backstory attracts the fans and help them feel a connection to the artist even before they sing. American Idol increased the chances for an unknown artist to have a fan base before they even got signed to a record label. Seabrook tells the story American Idol’s first winner Kelly Clarkson. With the winning of the competition, Kelly gains a record deal and the chance to work with Dr. Luke. Kelly and Dr. Luke had a rocky relationship about what was going…

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    The aim of this essay is to look into contemporary means of music distribution, and identify which is currently the most profitable and widely used, and why they are used and the effect they have on the music industry. This information will then be used to predict which method of distribution will survive the test of time, and potentially be the means of distribution that could still be in use 15 years from now. This essay will explore the profitability and popularity of three different…

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    combination of the words “Spot” and “Identify”. Created in Sweden, the service has a free option. As defined by Techopedia, “Spotify is a new digital music service that enables users to remotely source millions of different songs on various record labels from a laptop, smartphone or other device”. In general, Spotify allows the user to search through 15 million tracks of music, create playlists, or listen to playlists created by other people. With over 40-millon active users, Spotify grows more…

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    For the love of music In this essay we are going to explore controversial reality of the music industry from the perspective of a music enthusiast. There is a wide-spread opinion that file-sharing has had deleterious influence on the music industry. On closer inspection, there is little evidence to substantiate this claim though. Firstly, most artists apparently do not have long-term contracts with any major record company, nor do they receive generous remuneration from radio stations. In fact,…

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    more revenue. One big issue with this is that it makes music files easily available to the general public to a point where they are able to illegally obtain these files for free without getting direct permissions to do so from the artist or record label causing the artist to lose money. Although it is widely believed by the general public that recording artists are instant millionaires, statistics reveal that it is actually quite the opposite. Artists’ royalties have been, and are continuing to…

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    Frederick ENTB3623-O Full Sail University By putting forth some effort and believing in your dreams, entrepreneurship can be a reasonable goal. I sat down with fellow Full Sail student and entrepreneur Antoine Wongus to discuss his self-owned recording label and studio. Antoine started making beats when he was just 13 years old and mastered his skills over the years. When he finished learning the ropes of producing and recording he decided to make a career out of what he loved. He noticed his…

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    past couple months due to the success and popularity of their first song, “Back to Back.” So much steam had been built that the heads of their hometown’s own Motown Records reached out to discuss the possibility of adding the group to their record label. William peeked outside the window, “It’s here!” The Funky Fruit exited the recording studio and made their way to the cab. “Hello, sir. 2648 West Grand Boulevard is the destination.” Mo stated to the group, “I’m telling you all, if they try…

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    of the biggest issues pressing the music industry today. BerkleeICE has recently started an unprecedented partnership, dubbed the Open Music Initiative (OMI). OMI will pair the academy (Berklee, the MIT Media Lab) and consultants (IDEO) with record labels and music services. Some of the services involved with the collaboration include; Universal, Sony, BMG, Warner, Spotify, Pandora, and Soundcloud, and many others. Their goal is to change the way music creators and rights owners are identified…

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    internet for free, most likely they aren’t going to do the right thing or go the “legal” way, which is actually purchasing the music. Thus, the record sales of record companies decline and the less money the artists, producers, writers and record labels make. Though they are taking a blunter and negative approach, there are a select few who aren’t. John Styll, president of the Gospel Music Association, states that “One suggested approach: getting pastors and youth-group leaders to preach against…

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